Senior Brand Manager - NH Collection (B2 C) - Minor Hotels Eu&Am - Madrid Location: Madrid, ES Spain Department: Marketing and Communication Minor Hotels is a general hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of 12 hotel brands – Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, i Stay, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands. What will be your mission? The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint, and supports hotels in delivering a seamless and elevated guest experience. What will you do? Brand & Operational Marketing Leadership Lead the execution of B2 C operational marketing initiatives for NH Collection Hotels & Resorts across Europe Ensure consistent application of brand standards across all properties Support the rollout of guest experience initiatives and operational brand standards at hotel level Act as a key partner to hotels, providing guidance on marketing, branding, and design needs Build strong relationships with General Managers and property marketing teams,



fostering collaboration and knowledge sharing Identify best practices and scalable initiatives across the portfolio Marketing Planning & Execution Oversee the implementation of the global NH Collection marketing plan at property level Support the development and execution of tailored marketing plans for flagship hotels Contribute to regional and hotel-level media plans, ensuring high-quality creative execution Openings, Rebrandings & Asset Development Lead marketing activities for new openings and rebrandings, including visual identity, collateral, digital assets, photoshoots, and events Coordinate product and lifestyle photoshoots Content, Digital & Brand Governance Ensure all brand assets and materials are used correctly Support website and landing page content alignment Oversee Social Media and PR alignment with brand standards Support CRM and loyalty campaigns with on-brand creative input Cross-Functional Collaboration Work closely with Brand Strategy, Customer Experience, and Operations Deliver brand training and provide brand expertise across departments What are we looking for? Education & Background Bachelor’s degree required; Master’s degree is an advantage Skills & Expertise Fluent English (written and spoken); proficiency in a secondmajor European language (Spanish, Italian, or German)



is required Strong business and marketing acumen, combined with analytical thinking and attention to detail Ability to translate data into impactful, creative marketing concepts Advanced proficiency in Microsoft Office (Excel, Power Point, Word) Good understanding of social media platforms and content management systems (e.G. Word Press) Basic knowledge of design tools (Photoshop, Illustrator) and AI tools is a plus Reporting Line & Location Reports to the Senior Director, B2 C Operational Marketing Based in Madrid (hybrid working model) Why choose us? At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as: Worldwide experience – diversity of 150 different nationalities. Career development opportunities full of national and international challenges. Wide range of training programmes to enhance your skills. Wellbeing initiatives, including flexible working conditions. Team member recognition programmes, including Memorable Dates. Ability to make a difference through our sustainability programme and volunteering initiatives. Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme. Minor Hotels Europe & Americas is dedicated to fostering an inclusive working environment where every individual is valued and equally encouraged. We warmly welcome individuals from all backgrounds and abilities. #J-18808-Ljbffr

📌 Senior Brand Manager - Nh Collectionc) - Minor Hotels Eu&Am - Madrid
🏢 Hesperia Group
📍 Madrid