The Paid Media Specialist will play a critical role in accelerating customer acquisition, maximizing return on ad spending, and strengthening Plazo Credits + BNPL product market position through disciplined, data‑driven paid media execution. Reporting directly to the PPC Manager in Spain and implementing the operational changes in the accounts.
Account Management Across Paid Media Platforms
Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, and other relevant social and search platforms. Maintain healthy account structures, audience segmentation, bidding strategies, and budget pacing across all active campaigns. This includes setting up campaign architecture, uploading creatives, writing and testing ad copy, and conducting QA before launch to ensure flawless delivery.
Social Ads Strategy and Optimization
Execution of social advertising as a core acquisition channel, with particular focus on Meta and TikTok. Develop testing frameworks for creative, audiences, and placements, and continuously optimize toward CPA, ROAS, and other KPIs.
Reporting and Insights




Build and deliver regular reports (daily, weekly, monthly) covering campaign performance, KPIs, and trends. Translate data into actionable insights and recommendations for stakeholders, highlighting wins, risks, and opportunities for scaling. Provide performance feedback on creatives and propose new concepts based on what is working in‑platform.
Maintain Compliance
Ensure compliance with platform policies and financial services advertising regulations.
Competitive and Market Monitoring
Track competitor activity in the fintech space, monitor industry benchmarks, and stay current on platform updates, new ad formats, and emerging channels to keep the paid media strategy ahead of the curve.
Cross‑Functional Collaboration
Work closely with other departments/teams and the growth marketing team to align paid media activity with broader marketing campaigns, product launches, and business objectives.
Qualification

📌 Media Development Specialist (España)
🏢 MindMatch
📍 España