About The Role As an Assistant Store Leader at Dyson, you are the visible ambassador of our pioneering brand. You lead and develop your team through hands‑on management, active coaching, and a focus on relentless improvement.

You drive the creation of exceptional customer experiences, build loyal customer relationships, and never stop raising the bar—always pushing ahead, always innovating. You’re accountable for identifying business opportunities, achieving your store’s goals, and ensuring every part of the operation runs to Dyson’s uncompromising standards.

Key Responsibilities

Entrepreneurship & Drive

Find and act on new opportunities to increase sales and profits and seek ways to improve customer experience and satisfaction

Propose, test and implement new services or operational improvements

Take full responsibility for store performance and standards—treat the store as your own

Proactively feedback and share recommendations to management (stock, services)

Customer Experience & Brand Standards

Maintain and uphold Dyson’s high standards for customer experience, visual merchandising, and store environment

Address customer escalations and ensure resolution in line with brand values

Partner with your team to create personalized, meaningful interactions that turn customers into brand advocates

Lead the execution of the Retail Activations calendar, working closely with the implementation teams at both a market and general level

Leadership, Talent & Team Development

Recruit, coach, and develop managers and future store leaders

Set team and individual targets, monitor performance, and provide ongoing feedback

Lead by example, creating a positive, motivated, and collaborative team culture

Participate in floor leadership – interact with customers and team daily, demonstrating what perfect experience and execution looks like





Business Performance & Strategy Execution

Drive performance metrics in your store (profit, volume, conversion rate, NPS, average purchase value, attrition, etc.) and ensure sustainable growth

Monitor key results, identify trends, and take corrective action or make recommendations

Execute operational and merchandising strategies aligned with local HQ

Plan for store readiness during peak trading periods

Operations, Compliance & Asset Protection

Uphold Dyson’s policies, procedures, and standards for operations, security, cash handling, health & safety and loss prevention

Protect company assets, including confidential customer, team, and business information

Support store opening, closing, inventory accuracy, and maintenance tasks

Manage escalations and resolve problems affecting operations or team performance

About You

Solid retail management experience in high-performance, customer‑facing environments in relevant format

Proactive and resourceful, energetic and outcome‑focused, always taking initiatives

Strong communication, interpersonal and decision‑making skills

Ability to work a schedule that may include weekends, holidays based on retail needs

Proficiency in English and, where relevant, the local language

Proven record for exceeding sales targets and achieving operational excellence

Ability to manage ambiguity and make sound judgments under pressure

Strong integrity, emotional intelligence, and ability to build trust

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.

📌 Assistant Store Leader (Madrid)
🏢 Dyson
📍 Madrid