About The Role The Designer will be the creative backbone of the BOB Marketing team, responsible for shaping and protecting the visual identity of one of the most ambitious projects in the Bitcoin ecosystem. This is a hands-on, maker role - you will own the BOB brand day-to-day, produce a high volume of polished assets, and collaborate directly with engineering and product teams to communicate technical ideas with clarity and visual impact. The ideal candidate combines strong foundational design skills with fluency in motion graphics and video, plus the ability to actively leverage AI-powered tools to accelerate creative output.

BOB does not work with a creative or social media agency, so self-sufficiency and creative range are essential. The designer will report to the BOB Head of Marketing, who is based in the UAE, plus support the Social Media & Content Manager, based in Germany. This is a remote role, but good timezone overlap is required, so candidates based in Europe will be strongly preferred.

Key Responsibilities Brand Guardianship - Own and evolve the BOB brand, ensuring consistency across every touchpoint - from social posts to investor decks. You are the first and last line of defence for visual quality. Develop, maintain and enforce comprehensive BOB brand guidelines covering typography, colour, iconography, illustration style and design

Act as the internal brand authority, reviewing and approving creative output from partners, ecosystem projects and third-party collaborators

Conduct regular brand audits to identify inconsistencies and drive continuous improvement across all channels

Manage a centralised, well-organised asset library accessible to the wider team

Evolve the brand system as BOB grows, proposing refreshes and extensions that remain true to the Bitcoin-native identity Marketing Templates & Asset Production - Build and maintain an efficient production engine so the team can move fast without sacrificing quality. Create a library of adaptable, on-brand templates that scale across channels and campaigns. Design and maintain a comprehensive template library for social media, paid advertising, email, and event collateral

Produce high-quality, production-ready assets for product launches, ecosystem partner announcements, technology updates and community campaigns

Create print and digital materials for events and conferences, including booth graphics, banners, merchandise and presentation decks





Collaborate closely with the Social Media & Content Manager to ensure all creative assets meet platform specifications and perform well Creative Development - Push BOB's creative output beyond the expected. Bring a point of view to campaigns, experiment with new formats, and translate complex blockchain concepts into visuals that resonate with both crypto-native and mainstream audiences. Lead the creative concepting and execution of campaigns across awareness, acquisition and community activation

Design infographics, data visualisations and explainer graphics that make BOB's technical architecture and protocol benefits accessible and compelling

Develop illustration systems and custom iconography that extend the BOB visual language

Monitor design trends within the crypto and broader digital product space to bring fresh, relevant creative ideas to the team

Actively experiment with AI-powered design tools to accelerate ideation, generate creative variations and expand output capacity Motion Graphics & Video Editing - Bring BOB's story to life through motion. Own the creation of explainer videos, animated social content and interview highlight reels that communicate the BOB vision with energy and precision. Create animated explainer videos that break down BOB's technology for developer and consumer audiences

Edit and produce interview highlight reels, founder content and event recordings for distribution across social and owned channels

Design and animate social-first short-form video content optimised for Twitter/X, LinkedIn and emerging platforms

Build and maintain a library of reusable motion elements, transitions and animated templates consistent with the BOB brand

Utilise AI video and audio tools to enhance production speed and quality Web Design & Product Collaboration - Serve as the design bridge between Marketing, Product and Engineering. Help ensure BOB's web presence and product interfaces reflect the brand while meeting the high standards of the developer community BOB serves. Collaborate with the product and engineering teams to contribute design input on web pages, landing pages, developer documentation and product UI components

Design and deliver web assets, including banners, hero images and interactive landing page mockups,



working within established design systems

Produce Figma-ready designs and specifications that can be handed off cleanly to engineers

Ability to vibe code simple landing pages and dashboards is a big plus Requirements What You Bring Experience & Portfolio Minimum 4 years of graphic design experience, with a strong portfolio demonstrating range across digital, social, motion and brand work

Demonstrable experience working in a fast-paced startup, tech, fintech or crypto environment - agency or in-house

Proven ability to work independently and take full ownership of creative projects from brief to delivery

Experience working cross-functionally with marketing, product and engineering stakeholders Design Skills & Tools Expert proficiency in the full Adobe Creative Suite - Illustrator, Photoshop, InDesign, After Effects, Premiere Pro

Strong working knowledge of Figma for web and product design collaboration

Demonstrated motion graphics and video editing skills, with a portfolio of animated and video work

Experience with AI-powered creative tools (Midjourney, Firefly, Runway, Stable Diffusion, Descript or equivalents) - this is a meaningful differentiator, not a nice-to-have

Strong typographic sensibility and command of layout, colour and visual hierarchy Crypto & Technical Appreciation Genuine interest in and understanding of blockchain technology, Bitcoin, Ethereum and the wider web3 ecosystem

Ability to absorb technically complex subject matter and translate it into clear, engaging visual communication

Familiarity with crypto-native design conventions and the visual language of the Bitcoin and Ethereum communities Core Competencies Exceptional organisational skills and a systematic approach to asset management and project tracking

Excellent written and verbal communication skills in English - able to present creative rationale clearly to stakeholders

High attention to detail with a commitment to quality and consistency

Adaptable and comfortable with shifting priorities in a high-growth, fast-moving environment

Self-motivated and entrepreneurial - you bring ideas to the table, not just execution

Collaborative by nature, with experience building strong working relationships across disciplines

Product mindset with an eye for performance optimization (conversions rates, economic impact of decisions, and focus on product KPIs) Benefits Research-oriented team

Solve novel problems

Token options

Remote working

30-day vacation

Allowance for a co-working space

Yearly retreat

📌 Brand Visual Designer (España)
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