Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That's how Semrush gained the trust of over 28 million users-from scaling startups to Fortune 500 companies.

Here, you own the way you work, but we move as one unbeatable team. We don't just lead the market, we're busy creating the world where Semrush is an unfair advantage for every marketer. We move fast in ways to help you grow.

Here, you have room to experiment, keep what works, and learn quickly from what doesn't. Ready to share our ambition and make an impact? Then, this role may be for you.

About the role - Manage and scale Paid Social campaigns across Meta and LinkedIn, driving revenue growth while achieving ROAS, payback, and other key performance targets

- Own Paid Social strategy across prospecting and retargeting campaigns, optimizing audiences, creative, messaging, and bidding to maximize performance
- Manage large campaign budgets, pacing, and execution to ensure efficient spend and delivery against business goals
- Automate Paid Social workflows at scale by leveraging AI automation tools
- Own the end-to-end creative testing pipeline by using performance data to design hypotheses, rapidly iterate on high-performing concepts, and translate insights into actionable feedback that guides the content team's creative production strategy.
- Develop audience strategies by leveraging first-party data, platform capabilities, and audience insights to improve targeting and campaign results
- Lead initiatives across additional Paid Traffic channels, such as Paid Search, Paid Video, and/or Display
- Design and execute experiments and incrementality studies to validate performance and identify new growth opportunities
- Collaborate closely with Content, Analytics,



Brand and other cross-functional teams to maintain a continuous feedback loop and improve campaign performance
- Stay up to date on platform updates, industry trends, and user behavior to continuously evolve Paid Social strategies About you - 3+ years of hands-on Paid Social experience, with at least 2 years of experience across additional paid channels such as Paid Search, Paid Video, or Programmatic Display
- Deep platform fluency across Meta, LinkedIn, TikTok, and other Paid Social platforms
- Proven experience managing large budgets and analyzing complex data to drive business results
- Experience building AI automation workflows for Paid Social or other Digital Marketing channels
- Experience with pixel management and conversion tracking to ensure data integrity
- Data-driven mindset with strong quantitative skills, experienced in analyzing performance metrics such as CAC, LTV, engagement, and ROAS
- Strong understanding of digital measurement, attribution, and incrementality
- Strong analytical skills, with experience using Tableau, Looker, GA4, or similar analytics platforms
- Experience using A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms
- Experience working with strong brand guidelines and an eye for high-quality creative execution
- Excellent verbal and written communication skills in English, with experience presenting insights and recommendations to stakeholders
- Enthusiasm for constant change and a strong willingness to learn and adapt in the ever-evolving world of digital marketing Not required, but a plus - Experience working with SQL & BI tools to gather insights
- Experience in SaaS/PLG is a plus
- Knowledge of Semrush products and tools About the perks - Unlimited PTO
- Hobby & team building budget allowance
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups A little more about us Semrush is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry's most expansive proprietar

📌 Channel Manager, Paid Social (Paid Traffic Team) (Barcelona)
🏢 PVH (Tommy Hilfiger/Calvin Klein)
📍 Barcelona