About Shine

Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, so business owners can focus on growing a healthy business, not held back by manual admin.

Indirect Sales

Team at Shine

Our Indirect Sales team in Spain is dedicated to driving growth among the country's freelancers, small business owners and CPA's (Accountants) through a strong network of distributors, resellers, and wholesalers. We work across the full partner lifecycle; identification, onboarding, enablement, and activation, translating strategy into tangible commercial relationships that move the needle. From first contact to closed opportunity, we’re the team that makes partnerships work, keeping a sharp focus on results while staying deeply attuned to the everyday realities of Spain’s small business & CPA community.

Position

Summary

As a Channel Sales Account Executive, SB (small businesses) & CPA (Certified Public Accountants), you’ll be responsible for developing and activating our partner network to extend Shine’s reach among freelancers, small business owners, and CPAs.

Your mission is to build and manage strong, trust‑based commercial relationships with our partners, guiding them from initial onboarding through to becoming active, independent sellers of our solution. You’ll execute the initiatives defined by the Indirect Sales Department, translating strategy into concrete action on the ground: identifying the right partners, equipping them with the tools and knowledge they need, and supporting them as they develop their own pipeline. You’ll be the day‑to‑day point of contact for your partner portfolio, working closely with Marketing, Product,



and Direct Sales to ensure the indirect channel stays aligned with the rest of the business.

Ultimately, your role is to maximize the business generated through the partner ecosystem, helping partners sell more effectively while keeping Shine’s presence and reputation strong across the Spanish market.

Key Responsibilities Identify and qualify new potential partners in coordination with the Indirect Sales Director. Manage the onboarding process for new partners, including contracts, initial training, tool registration, and first commercial steps. Maintain an active, trust‑based relationship with key contacts at each partner, acting as their regular point of contact with the company. Support partners in developing their pipeline and progressing opportunities.

Help develop and update sales support materials: presentations, battle cards, value propositions, use cases, and channel‑adapted demos. Coordinate and/or organize training sessions and product updates for partners. Ensure partners have the resources and information needed to sell independently.

Execute agreements and collaboration plans defined with strategic commercial alliances. Coordinate with internal teams (marketing, product, direct sales) to ensure operational alignment with the indirect sales channel. Represent the company at partner and alliance meetings, industry events, and webinars.

Prepare high‑quality presentations and commercial proposals for internal and external use. Track the indirect pipeline and report channel activity status to the Indirect Sales Director. Keep the CRM updated with relevant partner and opportunity information.

What You’ll Bring

Education Degree or Bachelor’s in Computer Science, Engineering,



Business Administration, or a related field.

Experience Minimum of 3‑5 years in business development, channel management, or B2B sales roles within the technology sector. Prior experience working with IT distributors, resellers, or wholesalers (highly valued).

Knowledge of the SaaS ecosystem: licensing models, sales cycles, and technology value propositions.

Skills And Competencies Outstanding oral and written communication, with the ability to adapt messaging to different audiences. Strong presentation skills; comfortable in commercial meetings, demos, and events. Persuasive ability and a focus on building lasting relationships.

Execution‑oriented profile: organized, proactive, and results‑driven. Ability to manage multiple partners and projects simultaneously without losing focus. Collaborative attitude and skill in coordinating with different internal teams.

Languages Fluent

Spanish (required) Fluent English (required): able to lead working meetings and draft documentation fluently in both languages, given regular coordination with Shine’s broader European team. Catalan is a plus.

Additional Valued Qualifications

Experience with CRMs (Salesforce, HubSpot) and sales enablement tools.

Experience with Google Suite, MS Office, Teams, and Slack. Existing network of contacts within the Spanish IT channel ecosystem. Availability for occasional travel to events or partner meetings. What Defines the Adecuado Candidate?

Someone who enjoys working in the field, building relationships with partners, helping them sell more effectively, and keeping the business moving forward. This person executes with rigor, communicates with clarity, and knows how to represent the company well in any context.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

📌 Channel Sales Account Executive, SB & CPA (Madrid)
🏢 JobFlurry
📍 Madrid