Mission Desplácese hacia abajo para obtener una visión general completa de lo que requerirá este trabajo. ¿Ferrer is seeking a dynamic and motivated individual to join our Corporate Marketing Excellence team. This role will involve driving the global content strategy and build a best-in-class Content Excellence model across all brands, ensuring consistency, quality, compliance, modularity, reusability, and measurable impact. As a strategic partner to Brand, Digital, Business Excellence, Medical, and DD&AI; teams, you will shape omnichannel content strategies, accelerate the adoption of AI-driven solutions, and transform content into a key driver of customer engagement and business performance within the new Business Platform.

Lead and shape global marketing content strategy, ensuring alignment with Ferrer corporate priorities and positioning content as a key driver of customer engagement, brand impact, and business performance. Own the end-to-end content lifecycle, from strategy and planning to creation, approval, distribution, optimization, and reuse, ensuring consistency, quality, compliance, and scalability across brands and markets. Design and implement a robust content global governance model, establishing clear standards, frameworks, and ways of working that enable effective collaboration between global and local teams.

Orchestrate omnichannel content experiences, ensuring the right content reaches the right audience through the most effective channels and touchpoints, including digital and offline interactions such as web, email, events, calls, webinars, podcasts, and field engagement.

Lead Content

Operations and play a key role in the new Business Platform, driving the evolution of content management capabilities, processes, and technologies to improve efficiency, agility, and reuse. Define and monitor content performance frameworks and KPIs, leveraging data and insights to measure effectiveness, optimize engagement,



and continuously improve content impact across channels. Drive innovation in content creation and management, identifying opportunities to leverage AI and emerging technologies to enhance personalization, streamline workflows, improve productivity, and accelerate content delivery.

Partner closely with Brand Leads, Digital, Data & AI, Medical Excellence, Business Excellence, and Compliance teams, ensuring content strategies are customer-centric, compliant, and fully integrated into business objectives. Enjoy a flexible working model & collaborative office experience to enable innovation and teamworking Requirements What You'll Need To Succeed You will rock at this company if you are a person with empathy, humility, curiosity and optimism. Strong experience in international pharmaceutical marketing, ideally within Specialty Care, Rare Diseases, Biotech, or other highly regulated healthcare environments.

Proven expertise in content strategy, omnichannel marketing, brand storytelling, and customer-centric communications, with a track record of delivering impactful engagement across multiple channels and audiences.

Experience designing and managing Content Excellence, Content Operations, and Content Governance models, driving consistency, efficiency, scalability, and compliance across organizations. Hands-on experience with content and marketing platforms such as Veeva Vault, CLM, CMS, DAM, CRM, Marketing Cloud, or similar ecosystem solutions. Strong analytical capabilities, with the ability to define content KPIs, measure performance, generate actionable insights, and continuously optimize content effectiveness and customer engagement.

Experience working in global-local operating models, partnering with general brand teams, regional stakeholders, and local markets to ensure alignment and successful execution. Excellent project management, communication, and stakeholder engagement skills, with the ability to drive change and build alignment in complex matrix organizations.

Fluent

English is required.

📌 Content Marketing Coordinator (Barcelona)
🏢 Ferrer
📍 Barcelona