At ING we are looking for a talented and enthusiastic Creative Copywriter to join our Brand Team of the Center of Excellence Brand & Communications. The role focuses on leading and implementing brand and product communication strategies to make the brand memorable and irresistible.

Key Responsibilities - Craft concepts, storytelling, content and copywriting for a range of marketing campaigns, ensuring seamless digital experiences across ING touchpoints.

- Create impactful, customer‑centric and personalized communications (commercial, operative and content) across customer journeys.
- Champion ING’s verbal identity, ensuring consistency, quality and relevance in all outputs.
- Align with ING Marketing strategy and suggest new creative opportunities.
- Oversee and take control of creative marketing campaigns end‑to‑end, from conceptualization to delivery.
- Translate campaign performance, customer insights and learnings into better creative solutions and continuous optimization opportunities.
- Collaborate closely with the design team to bring ideas from concept to execution while securing high‑quality results.
- Champion accessibility‑by‑design in content creation, ensuring communications are clear, inclusive and compliant with accessibility standards.
- Prepare and present concepts and communications to internal teams and key stakeholders.
- Work closely with other marketing areas (own media, paid media, etc.) and other bank areas to ensure all activities are implemented on time and consistently.
- Operate in a highly regulated environment, reaching agreements and solutions with Legal & Compliance teams.

Qualifications - A solid portfolio that highlights diverse copywriting work.

- Minimum 5 years of experience as a copywriter,



preferably in a digital marketing agency or in‑house marketing team.
- Knowledge and hands‑on experience using generative AI tools and agents to optimise content production workflows.
- Ability to adapt writing and style to different audiences and channels, including ATL, BTL and social media.
- Skills in GEO, SEO and ASO copywriting for content optimisation.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Up‑to‑date knowledge of the latest trends in copywriting, marketing and social media.
- Excellent grammar and writing skills in both Spanish and English.
- Exceptional communication and interpersonal skills.
- Strong, dynamic and driven personality ready to make a difference.
- Love to collaborate in multidisciplinary and self‑steering teams.
- Contribute to creating a sincere and healthy work environment.
- Familiarity with agile methodology.
- Team player that knows how to get the work done.

What We Offer - Flexible working arrangements – choose when to work from the office or remotely.

- Restaurant card and access to on‑site services such as gym, health facilities and mobility solutions.
- Health and life insurance for you and your family.
- Adaptable remuneration package with tax‑advantaged services such as nursery, transport and training aids.
- Company shuttle service and convenient routes to the Madrid office.
- Competitive banking benefits, including special loan and mortgage conditions and pension plan after 1 month of employment.
- Wellness programmes, including onsite physiotherapy, professional sports clinics and Gympass.
- Employee networks and international remote work opportunities.
- Commitment to diversity, inclusion and sustainability, fostering an environment that encourages collaboration and innovation.

📌 Creative Copywriter (Madrid)
🏢 Ing Bank Nv Sucursal En España
📍 Madrid