Dil s is an international real estate group operating across Italy, the Netherlands, Portugal, Spain and France, driving sector transformation through innovation and digitalisation. With more than 700 professionals and offices in Milan (headquarters), Amsterdam, Lisbon, Barcelona, Paris and several other European cities, the group supports corporates, investors and private clients across the Office, Retail, Logistics, Hospitality, Living and Residential sectors.

Building on more than 50 years of heritage in Italy, Dils rebranded in 2021 and has since expanded into the Netherlands (2023), Portugal (2024), Spain (2025) and France (2026), identifying Germany, Poland and the UK as its next strategic growth markets. The group’s integrated model is underpinned by an in-house Transformation Team dedicated to technology, innovation and research, alongside a structured social responsibility approach focused on creating long-term value in the communities where it operates.

In Spain, Dils operates under the brand Dils Lucas Fox for the Residential & Living sector, reflecting its deep local expertise in luxury real estate. For other sectors such as Hospitality, Offices, Retail, Logistics, and Capital Markets, the company continues to operate as Dils, fully leveraging the strength and capabilities of the international Dils network.

This dual-brand approach allows teams to combine specialized local knowledge in Residential & Living with the general reach and resources of Dils across multiple sectors. Backed by scale, capital, and a long-term vision, Dils Lucas Fox is entering a phase of accelerated growth, expanding its teams and offering exposure to multiple markets and sectors across Europe.

Join Dils Lucas

Fox to shape the future of luxury Living & Residential in Spain.

Join Dils Lucas Fox and help shape the future of real estate across the continent!

Purpose of the role You will be responsible for designing, implementing, and optimizing automated communication flows across the entire customer journey, ensuring a consistent and personalized experience for both buyers and sellers.





You will also act as the Marketing department’s reference point for CRM, data, KPIs, and reporting, working closely with Operations, Sales, and Data teams to support decision-making through actionable insights.

Key Responsibilities CRM, funnels & customer journey

Define and document buyer and seller funnels in collaboration with Operations and Sales teams.

Identify friction points and improvement opportunities across each stage of the funnel.

Design and optimize end-to-end customer journeys across all client segments.

Marketing automation

Build and manage automated workflows to:

Keep clients informed in real time about their requests and status.

Re-engage and recover inactive or dropped leads.

Ensure consistent, relevant, and personalized communication across all touchpoints.

Define and maintain client segmentation (PPP database).

Ensure messaging is tailored by segment and journey stage.

Guarantee data quality and CRM integrity.

Newsletters & communication

Coordinate the newsletter calendar with the Marketing team.

Ensure relevance and proper audience targeting.

Monitor performance, quality, and frequency of communications.

Reporting & analytics

Build and maintain marketing and funnel dashboards.

Track KPIs: open rates, CTR, lead generation, and attributed sales.

Measure customer journey performance and lead recovery rates.

Analyze marketing spend efficiency and investment performance.

Work with the Data team on funnel reporting by channel, source, and stage.

Data & compliance

Ensure GDPR compliance across all data and communication processes.

Coordinate with Legal on privacy and data governance.

Requirements Experience





3–5 years of experience in CRM, Marketing Automation, or Marketing Analytics roles.

Experience with CRM platforms (HubSpot, Salesforce, Dynamics 365 or similar).

Strong background in reporting, dashboards, and business analysis.

Experience in real estate or premium B2C sectors is a plus.

Technical skills

Marketing automation tools (HubSpot, Marketo, ActiveCampaign, Salesforce Marketing Cloud or similar).

BI tools (Power BI, Tableau, Looker or similar).

Advanced Excel / Google Sheets.

Basic to intermediate SQL (plus).

Email marketing and deliverability knowledge.

GDPR and data privacy understanding.

Strong analytical and data-driven mindset.

Ability to work cross-functionally with multiple teams.

Strong organization and project management skills.

Proactive and improvement-oriented mindset.

Languages

Spanish: native or bilingual

English: advanced (C1)

Additional languages are a plus

Competitive salary plus attractive variable compensation.

Hybrid work – 2 remote days a week

Employee Meal Ordering Benefit

Weekly language classes, during working hours (all paid by Lucas Fox).

Discounts and incentives for well-known brands of gyms, clothing stores, sports, travel, and much more.

23 days holiday per year on full-time basis + 2 personal days.

Extensive initial & ongoing training.

Being part of a constantly growing company & multicultural team, with endless opportunities for career development.

A modern, international & professional working environment.

At Dils Lucas Fox, we celebrate DIVERSITY in all its forms and are committed to fostering an inclusive, equitable, and welcoming workplace.

We value the unique perspectives that people bring through their different backgrounds, cultures, genders, ages, abilities, and experiences — because we believe that diversity drives creativity, innovation, and excellence.

We encourage applications from all qualified individuals, regardless of gender, sexual orientation, age, nationality, ethnic origin, religion, or disability.

📌 CRM, Marketing Automation & Reporting Specialist (Madrid)
🏢 JobFlurry
📍 Madrid