Demand Generation Manager – Italian Market

At Factorial, we’re looking for a Demand Generation Manager to lead our growth strategy for the Italian market. This is a key role where you will drive scalable initiatives, manage a local events and webinars team, handle budget allocation, and align closely with Sales to accelerate pipeline generation and market expansion.

What you’ll do

- Design and execute data-driven demand generation strategies to accelerate pipeline growth in the Italian market.

- Collaborate with the Marketing Director as a strategic partner and key advisor, influencing business-critical decisions and go-to-market priorities.

- Manage inbound and outbound lead orchestration: own end-to-end strategy and execution of lead orchestration, prioritize lead assignments, ensure collaboration across teams, optimize routing and coverage models, and provide enablement for campaigns.

- Lead Sales & Marketing Alignment: lead and mentor a team of professionals to execute high-impact regional events and strategic webinars.

- Oversee the Italian marketing budget, optimizing resource allocation to maximize ROI and campaign performance.

- Leverage HubSpot to design and optimize lead nurturing workflows and improve overall CRM effectiveness.

- Analyze marketing KPIs and performance metrics to identify opportunities for scalable growth and market expansion.





What are we looking for?

- 3-4 years of proven experience in Demand Generation, Growth Marketing, or Digital Acquisition roles.

- Prior experience in the B2B SaaS industry is strongly valued.

- Extensive hands‑on experience with HubSpot (workflows, lists, reporting) and modern CRM tools.

- Highly organized, data‑driven, and business‑hungry; able to quantitatively analyze numbers and translate them into actionable growth initiatives.

- Experience managing or mentoring people, with the ability to motivate a team and align cross‑functional stakeholders.

- Native or native‑level fluency in Italian and professional proficiency in English.

Perks

- Private health insurance (Alan) - High growth, multicultural and friendly environment - Wellhub: access to gyms, pools, outdoor classes - Save expenses with Cobee - Language classes - Breakfast in the office and organic fruit - Food discounts with Nora - Pet friendly workplace - Additional benefits will be discussed during the interview process

Equal Opportunity & Inclusion

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply. We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities.

📌 Demand Generation Manager Italian Market (Madrid)
🏢 Factorial Hr
📍 Madrid