[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Responsibilities With our consumer at the heart your key focus will be forecasting demand.

Provide the markets reliable ‘unemotional’ and ‘unpolitical’ baseline; focused on the full horizon of 0‑24 months at monthly level buckets, including guidance and support to markets on ‘where to focus to make a difference’

Own the integrated demand plan for assigned distributor markets (Sell‑in / Depletions / Inventory context). Drive ‘no or low touch forecasting’ by setting the right parameters for exception‑based planning.

Drive for execution, consolidate market intelligence, and commercial inputs into a single demand proposal. Continuous improvement of the demand planning process, challenge the status quo and drive new initiatives.

Gather, analyse and organise external data to ensure demand plans reflect key drivers: promotions, events, innovation launches, and market‑specific dynamics.

Collaboration & Communication

Work with integral CoE on strategic forecast improvement projects and system enhancement opportunities and ensure alignment with global and regional planning standards, templates, and calendars.

Act as the primary planning interface for Commercial, Finance, and Market Supply Chain.

Translate commercial inputs into planning implications and clearly articulate risks, assumptions, and scenarios.

Lead S&OP; (Sales and Operations Planning) monthly performance rhythm by providing impactful and clear insights in demand drivers for the region and the commercial team.

Skills Analytical Thinking

Ability to interpret complex data sets

Take the right decision based on facts and figures

Demand Forecasting Expertise

Proficiency in forecasting techniques and tools (e.g., time series, regression)

Experience using demand planning software (SAP BI, HANA, IBP etc.)

Deep understanding of depletions‑based planning, inventory dynamics, and distributor behaviours

Business Acumen

Knowledge of supply chain and inventory management principles

Understanding of sales, marketing, and finance drivers that impact demand

Strategic Insight

Build the full picture, especially in a complex environment

Think outside the box and drive for change

Create E2E transparency for strategic decisions

Collaboration & Communication





Cross‑functional collaboration (with sales, marketing, finance, supply chain)

Strong communication and presentation skills

Ability to influence stakeholders and build consensus

Problem‑Solving & Adaptability

Quick decision‑making in dynamic environments

Flexibility to adjust forecasts based on new inputs or disruptions

Continuous improvement mindset

Technical Proficiency

Advanced Excel skills

Advanced SAP superuser skills

Experience with ERP systems and data visualisation tools (e.g., Power BI)

Advanced understanding of predictive analytical models

Language Skills

Fluent English a pre‑requisite

Eastern Europe languages – Nice to have, not mandatory

Personal Qualities A clear communicator, able to deliver findings in an engaging, fresh and impactful manner, cutting through the complex to tell a simple, compelling narrative

Charismatic and persuasive business partner with gravitas to engage with high level managers internally and externally A creative, strategic and integrated thinker

Passion for & confidence with deconstructing and reframing complex questions and an analytic ability to distil disparate datasets into clear & meaningful recommendations

You are open to feedback and are transparent and honest

You are ambitious and eager to drive results A team player, who thrives on working collaboratively, inspiring others and bringing out the best in others

Leadership Agility

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Results Agility:



You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organisation across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, colour, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for Us At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Health & Wellbeing

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Best‑in‑class, family‑friendly, and inclusive leave policies

Additional Benefits The benefits / perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidised. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

📌 Demand Planner CoE (Madrid)
🏢 Bacardi
📍 Madrid