Digital Paid Media Manager (Madrid)

Digital Paid Media Manager (Madrid)

30 jul
|
Alpega
|
Madrid

30 jul

Alpega

Madrid

Who Are We Alpega is the trusted execution platform shippers and carriers across Europe rely on to plan, procure, and execute road freight - every day, at the speed the industry demands. We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected. In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.

Find out more about us: About us | Alpega

About The Role Campaign Management & Execution

Oversee the day-to-day execution of paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.

Ensure campaigns are launched, monitored and optimized in line with agreed objectives, budgets and timelines.

Maintain visibility over campaign performance, spend pacing and delivery across multiple markets and audience segments.

Support campaign execution and bid optimization using tools such as Optimyzr and other platform-native capabilities.

Agency Management & Stakeholder Collaboration

Act as the primary point of contact for external paid media agencies, ensuring strong communication, accountability and delivery against agreed plans.

Translate campaign priorities into clear execution briefs and align agency activity with business objectives.

Partner closely with internal Growth Marketing Managers and other marketing stakeholders to coordinate campaign planning and execution.

Provide regular performance updates, recommendations and risk assessments to the Director of Digital Marketing.

Performance Optimization





Monitor campaign performance and proactively identify opportunities to improve efficiency, lead quality and results.

Analyze key metrics including CTR, CPC, CPL, MQL volume and conversion performance to guide optimization decisions.

Recommend adjustments to budget allocation, channel mix, targeting strategies and creative assets based on performance data.

Ensure always-on campaigns remain healthy and responsive to changing market conditions across regions.

Reporting & Budget Management

Track campaign spend and performance against allocated budgets.

Support monthly reporting processes and provide actionable performance insights to marketing stakeholders.

Ensure campaign tracking, attribution and account structures remain aligned with internal reporting standards.

Assist with budget administration, invoicing and procurement activities related to paid media programs.

Required WHAT WE LOOK FOR IN YOU

5+ years of hands-on paid media or performance marketing experience.

Availability to join in August 2026

Strong working knowledge of at least three of the following platforms: Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.

Experience managing external agencies and driving performance through clear goals and accountability.

Strong analytical skills,



with the ability to interpret campaign data and translate insights into action.

Proactive and self-sufficient, able to identify challenges and improvement opportunities without extensive guidance.

Excellent organizational skills and the ability to manage multiple campaigns simultaneously.

Strong communication and stakeholder management skills.

Fluent in English.

Experience with Optimyzr or similar bid management and automation platforms.

Familiarity with HubSpot, Salesforce or other CRM systems.

Experience within B2B SaaS, logistics, transportation, marketplace or technology businesses.

Experience working across multiple brands, regions or international markets.

Spanish language skills.

What We Offer You A competitive compensation package

Permanent contract

Hybrid work model (3 days a week in the office - 2 days a week at home)

An international work environment with colleagues from more than 40 nationalities.

A high-impact role supporting critical demand generation activities across Europe.

Exposure to multiple markets, brands and customer segments within a growing technology business.

The opportunity to collaborate with an experienced marketing organization and contribute directly to commercial growth.

Please submit your resume in English.

Learn more about Life at Alpega OUR COMMITMENT Alpega hires people from diverse backgrounds, beliefs, and identities. What matters is the work, and that the people doing it have what they need to do it well. If you need adjustments at any stage of the application or interview process, contact the Talent Acquisition specialist for this role, and we'll arrange it.

OUR PRIVACY POLICY

📌 Digital Paid Media Manager (Madrid)
🏢 Alpega
📍 Madrid

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