Digital First Line Sales Manager Position based in Barcelona office.

Employment Type: Regular Full Time

Expected Travel: 0 - 10%

Career Status: Management

Additional Locations

Key Areas of Responsibility and Tasks As a people manager, you are responsible for supporting the success of not only your direct reports, but the success of all employees within the larger team you are a part of by helping to identify development opportunities and supporting team members to achieve their individual, team goals and revenue targets. You are expected to know about the members of your extended team and share insights with your peer managers.

Look for opportunities to coach and recognize employees directly and provide just-in-time feedback so that employees can reflect on your input immediately.

Communicate SAP's overall Commercial Sales Strategy to all stakeholders internally and externally.

Build the strategy, models, and designs features of the Digital Sales route-to-market for assigned region to maximize business impact and increase scalability of the model while ensuring consistency and clear agreement on any market‑necessary needs.

Drive implementation of processes for Lead Generation, Demand Generation, and Deal Execution in conjunction with Marketing, Digital Hub Leaders, Sales Operations, Partner management, LOB/Solutions and other key stakeholders to insure overachievement of quarterly and annual sales quota.

Support the evolution of the Digital Sales Strategy in alignment with the overall SAP GTM strategy, actively promoting the vision for Digital Sales becoming a self‑sufficient route to market and the Centre of Excellence for Digital selling activities, providing incremental, predictable revenue, optimized coverage, agility, and lower cost of sale with a focus on solution specialization.

Link a vision and execution strategy to the Board / Managing Director direction; inspire and motivate.

Bring thought leadership to market needs, generating competitive advantage on existing markets and developing new revenue streams.

Build, Develop and Motivate the Team

Build and lead a world class Digital Sales Team that is responsible for driving SAP’s revenue stream with partners in the General Business segment.

Manage and motivate a team,



from new hires to seasoned professionals, to meet sales goals while also improving/increasing sales readiness.

Understand the importance of success as a team and coach and develop individuals to maximize each team member’s results.

Set individual performance expectations, objectives, standards and priorities, providing development opportunities and training, and recognizing achievement of revenue, profitability, and customer satisfaction goals.

Provide ongoing feedback for development and growth of individual team members.

Act as a role model for the team and key stakeholders - sharing their passion for success, growing the business, and bringing value to our customers.

Deliver incremental new name customers and revenue to SAP.

Collaborate with our partner ecosystem to maximize growth potential.

Drive Revenue and Grow the Business

Develop and execute a competitive sales business plan to drive consistent revenue streams and achieve market growth goals.

Drive and execute on the budgets assigned, with consistent operational excellence.

Allocate appropriate resources and targets considering territory potential, coverage needs, and channel capacity & capability; review resource allocation on a regular basis and adjust accordingly.

Conduct regular business review meetings, including forecast calls with senior management and quarterly business reviews to drive improvement across MU, team, region.

Review and manage pipeline management to ensure attainment of Commercial Sales business unit targets and performance goals.

Develop, drive, and implement sales initiatives and campaigns with marketing and other stakeholders to accelerate pipeline build and revenue conversion.

Relationship Management

Build and maintain business relationship with key teams and partners within the country to drive strategic priorities of the team.





Inspire and influence internal and external stakeholders, experts and partners not under direct control, helping to remove obstacles and goal achievement, including the Executive Sponsorship of 'Must-Win' Deals.

Ensure successful roll out of programs and offerings in key markets in close cooperation with SAP’s internal units, via partners and/or leveraging marketing events.

Share best practices across teams.

Deal Support

Support top deals / complex sales opportunities whenever high degrees of seniority, solution knowledge and knowledge of the overall strategy are required.

Represent the business within the organization that requires senior management attention and/or support.

Manage customer / partner escalations in a proactive and professional manner to maintain satisfaction levels and to secure future business.

Experience & Educational Requirements

Minimum 8 years software / ACV Digital or Field Sales experience with deal closure responsibilities.

Minimum of 3-year Digital Sales or field/partner sales management experience, preferably in the enterprise software space.

Mid‑Market sales experience required, field sales experience is an advantage.

Experience working in a matrix or cross‑functional organization and management of multiple stakeholders across the sales cycle an advantage.

Experience on Installed Base.

Business level English: yes.

Business level local language: Spanish mandatory.

Professional Training & Certification

Professional Sales methodology experience in Sandler, MEDDIC, Challenger, etc. desirable.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 455882 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations:

📌 Digital Sales Corporate First Line Sales Manager for Spain (Madrid)
🏢 SAP
📍 Madrid