Natura Labs is a performance marketing agency running paid social for fast-growing DTC brands across health, wellness, skincare, and consumer products. We move fast, test constantly, and tie every creative decision back to data and business outcomes.

The Role

We are looking for a creative strategist who is deeply rooted in direct response and can also run ad accounts independently. This is not a media buyer who helps with creative. This is a creative strategist first, who understands how to manage accounts and test what they build.

You will own the creative strategy for a set of brands, from research to concept to brief to test. You will also manage the Meta accounts for those brands and make daily optimization decisions without waiting to be told. The brands you will work on include affiliate-style consumer products and internal DTC brands in health and wellness that require native ad and advertorial experience.

What You Will Own

Full creative strategy: research, angles, hooks, scripts, briefs, and concept pipeline

Native ads and advertorial-style creative for health and wellness brands

Batch creative testing: multiple new angles per week across all assigned accounts

Day-to-day Meta account management: optimization, scaling, and daily updates





Translating performance data into the next creative decision

Protecting business metrics: ROAS, MER, CPA, LTV:CAC

What We Are Looking For

Deep direct response copywriting and creative strategy background

Experience writing native ads, advertorials, and affiliate-style creative for DTC brands

Can name direct response marketers or educators they have actually learned from

High concept output across multiple brands simultaneously

Meta media buying experience: account setup, batch testing, daily optimization

Research-first mindset: customer language, competitor analysis, and real data drive every concept

Self-directed, fast, and highly accountable

Has worked with aggressive offers or bold-claim products before

Relies on AI to generate all copy without real DR instincts

Has never worked with native ads or advertorials

Needs someone else to drive creative direction

Algorithm excuses

People who need hand-holding

Why Join Us

Work across a growing portfolio of DTC brands with real testing budgets

Fast-moving team where creative output directly drives results

Real growth path based on results

📌 Direct Response Creative Strategist (Madrid)
🏢 Natura Labs
📍 Madrid