Reporting directly to the Chief Digital Officer, the E-Commerce Performance Marketing & SEO Manager is responsible for creating and implementing online marketing strategies to drive traffic to the site, that bring sales and revenue for Guess e-commerce website. He/she will be responsible for driving qualified traffic, customer acquisition, revenue growth, and online visibility through paid and organic digital channels. Another task will be the supervision of the entire Performance Marketing team and all the activities performed by it.

Core Job Responsibilities

Plan, execute, and optimize paid acquisition campaigns across channels such as:

Google Ads

Meta Ads (Facebook/Instagram)

TikTok Ads

Programmatic/display networks

Affiliate marketing

Manage media budgets and maximize ROI, ROAS, CAC, and conversion performance.

Develop full-funnel acquisition strategies for awareness, consideration, and conversion.

Conduct audience segmentation, retargeting, and customer lifecycle campaigns.

Monitor campaign KPIs and prepare performance reports/dashboards.

Lead A/B testing for ads, landing pages, creatives, and conversion funnels.

Coordinate with creative and content teams on ad assets and messaging.

Identify growth opportunities through data analysis and experimentation.

SEO Responsibilities

Develop and execute comprehensive SEO strategies to increase organic traffic and rankings.

Optimize on-page SEO elements:

Metadata

Internal linking

Content structure

Technical SEO improvements

Partner with content teams to build SEO-driven editorial calendars and landing pages.

Monitor website health, crawlability, indexation, and Core Web Vitals.

Manage technical SEO initiatives with developers.

Track rankings, traffic, and SEO KPIs using tools such as:

Google Analytics

Google Search Console

SEMrush

Ahrefs

Stay updated on search engine algorithm changes and industry trends

Requirements

At least 8 years' experience in web-marketing and CRO environment





At least 8 years' experience in SEO and analytics Tools as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console tool

Excellent knowledge of Office package, especially Excel

HTML good knowledge

Proficiency knowledge of English language (both written and spoken). Any additional language is a plus

Must possess strong leadership skills and be precise, well organized, self-motivated, focused on meeting deadlines and able to multitask within a fast-paced environment

Attention to detail and follow-up

Excellent analytical and time management skills. Preference to work with number

Excellent execution, high respect of deadlines and good level of proactivity

Sense of ownership and pride in the performance and its impact on company's success

Capability of adapt to changes and work under pressure

Critical thinker and problem-solving skills

Capability to work under strict, short deadlines

Positive attitude, team player, ability to work independently and to coordinate projects and people

Lead, mentor and support the other team members

Demonstrates strong decision-making ability

Ability to drive & apply continuous improvement in process and tools

Ability to establish and maintain harmonious working relationships with co-workers, staff and external contacts, and to work effectively in a professional team environment

Excellent interpersonal and communication skills with the ability to interact with a diverse group at all level

Interested to work in an international environment and to network with worldwide business units

Benefits An International, fresh and dynamic working environment

Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;

Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Community

Arts, sports and social events outside the office, thanks to our Guess Fun activities!

Training & Development platform and paths

Discount on our products both online and in stores

📌 E-Commerce Performance and SEO Manager (Madrid)
🏢 Guess Europe
📍 Madrid