Senior Marketing Data Analyst
What Will You Do
- Project Ownership & Decomposition: Participate in the planning, requirements gathering, and delivery of large, multi‑phased growth and marketing analysis projects with minimal guidance. Break down complex, ambiguous business problems into structured, actionable analysis plans.
- Strategic UA Partnership: Partner closely with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose complex trend changes, and provide high‑impact insights that optimize multi‑million dollar budget allocations.
- Performance Measurement & Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (e.g., attribution models, incrementality testing).
- Data Presentation & Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross‑functional peers, translating raw marketing data into clear, compelling, and actionable recommendations.
- Team Efficiency & Tech Evangelism:



Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms.
- Data Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable.

Requirements
- Proven Track Record: Demonstrable experience in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role (typically 3+ years) driving measurable business growth, ideally within mobile gaming, free‑to‑play (F2P), or mobile B2C industries.
- Data Storytelling & Impactful Communication: Proven ability to translate complex, high‑difficulty performance metrics and granular data trends into clear, compelling narratives. You can comfort

📌 Senior Marketing Data Analyst (España)
🏢 Zynga
📍 España