This is a role for a business-oriented leader who motivates teams, drives growth, and shapes regional impact in line with global strategy. Here you lead a key part of our sales organization, strengthen customer partnerships and position Sandvik Coromant at the forefront of metal cutting innovation. Operating in a global environment, you shape strategy into action while driving sustainable growth across a diverse European market.

Mission As General Manager for Sales Area South and West Europe, you lead and grow the business in line with agreed targets for sales, profitability and market share. You turn global strategies into regional execution, ensure operational excellence, and continuously evolve the organization to meet market demands. You report to the Vice President of Integral Sales.

Job Responsibilities

Drive sales performance, pricing, profitability and market share across the region

Execute global strategies and processes with clear regional impact

Develop and implement effective sales tactics and value-based selling

Build strong relationships with key customers, partners and stakeholders

Develop talent, succession pipelines and high-performing teams

Ensure compliance with local regulations, company policies and financial guidelines

Location and Flexibility The location is flexible within the Sales Area. Extensive travel is a natural part of the position.





Your Profile This role calls for a strategic and business-driven leader with a strong understanding of industrial markets and sales excellence. A background combining technical and commercial expertise enables you to navigate complex customer needs and competitive landscapes.

Success in this role comes from combining strategic thinking with hands‑on execution. You build trust through clear communication, inspire teams through inclusive leadership, and confidently drive change in a global environment.

A university degree in engineering, business or a related field

Extensive experience leading a commercial business in a global or industrial environment

Strong understanding of customers, markets and competitive dynamics

Financial acumen with the ability to balance growth and profitability

Excellent communication skills in English, both written and spoken

Our Culture Innovation is in our DNA and we’re proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. We offer fair and rewarding benefits, as well as many career opportunities in an inspiring global environment.

📌 General Manager – Sales Area South and West Europe (Madrid)
🏢 Sandvik Coromant
📍 Madrid