Overview

This role is for a business-oriented leader who motivates teams, drives growth, and shapes regional impact in line with general strategy. The General Manager for Sales Area South and West Europe will lead the regional sales organization, strengthening customer partnerships and positioning Sandvik Coromant at the forefront of metal cutting innovation. The position involves translating global strategies into regional execution and cultivating sustainable growth across a diverse European market.

Responsibilities

- Drive sales performance, pricing, profitability, and market share across the region. - Execute global strategies and processes with clear regional impact. - Develop and implement effective sales tactics and value‑based selling. - Build strong relationships with key customers, partners, and stakeholders. - Develop talent, succession pipelines, and high‑performing teams.



- Ensure compliance with local regulations, company policies and financial guidelines.

Qualifications

- University degree in engineering, business or a related field. - Extensive experience leading a commercial business in a general or industrial environment. - Strong understanding of customers, markets and competitive dynamics. - Financial acumen with the ability to balance growth and profitability. - Excellent communication skills in English, both written and spoken.

Location & Flexibility The position is flexible within the Sales Area and requires extensive travel.

Benefits

Fair and rewarding benefits and career opportunities within a global, inclusive culture.

We welcome all applicants.

📌 General Manager – Sales Area South and West Europe (Madrid)
🏢 Sandvik
📍 Madrid