The GEO Specialist supports the strategy and execution of Generative Engine Optimization programs for a portfolio of B2B clients. This role works predominantly across on-site content planning and Reddit distribution (the two primary channels through which Foundation builds AI visibility) contributing to strategic engagements, content planning, and performance reporting.

Key Responsibilities GEO Research & Execution

Research and document the prompts, questions, and content gaps that matter most for each client's audience and competitive position

Support analysis using GEO tools such as Profound, Ahrefs, and more

Contribute to AI visibility benchmarking — tracking how clients are cited across LLMs and the AI Search space relative to competitors

Assist in the development and maintenance of GEO strategies, execution scopes, and client-facing reporting assets

On-Site Content Planning & Support

Create content plans which support AI citation

Audit existing client content for GEO alignment and flag restructuring opportunities that could improve AI Visibility

Collaborate with writing and strategy teams to ensure content plans are executable and successful

Reddit Strategy

Develop and manage Reddit strategies that build client visibility & presence in the community content sources AI models reference

Identify the right subreddits, content angles, and participation strategies for each client's audience and objectives

Plan platform-native content that earns upvotes & citation — understanding what Reddit culture demands vs. what traditional marketing assumes

Support the strategy which drives authentic Reddit presence including organic participation, strategic comment engagement, and branded posts where appropriate

Performance & Reporting

Track client KPIs including AI visibility, citation share,



share of voice, AI referral traffic, prompt coverage, and Reddit engagement metrics

Contribute to regular performance reports with clear documentation of what's working, what isn't, and what to test next

Support ongoing testing across content formats, subreddit selection, post framing, and content structure

Cross-Channel Integration

Collaborate with creative, SEO, and senior GEO team members to ensure Reddit and on-site activity supports broader channel strategies

Surface audience insights — trending topics, community sentiment, competitive signals — and feed them into client content planning

Participate in client content audits and strategy sessions with a GEO and AI Visibility lens

How Success Is Measured Execution Quality

Post-handoff survey: senior strategists and execution teams rate brief clarity and deliverable quality 1-5 (target ≥4)

No more than 1 significant rework cycle per deliverable triggered by unclear or incomplete work

Client Satisfaction

Client NPS score within 4 weeks of initial strategy delivery (target ≥8)

QBR question: "How confident are you in the strategic direction?" (1-5, target ≥4.5)

Growth Toward Strategist

Demonstrated expansion of skills into adjacent areas (technical SEO, social strategy, earned media) via PDP milestones

Contribution of at least one reusable internal framework or playbook per quarter

Ability to contribute meaningfully to client strategy presentations within 6 months

Showcased presentation confidence & client facing, consultative ability

Compensation

Base salary $50k-60k CAD depending on experience and location

Variable compensation: team performance bonus and company-wide profit‑sharing

How to apply

Fill in Culture Index survey: https://go.cultureindex.com/p/RPvunZfypMzd

Apply through the application form

📌 GEO Specialist (Madrid)
🏢 Foundation Marketing
📍 Madrid