Job Summary

At HP, we believe technology should enable people to do their best work.

Across Personal

Systems, Print, and Services, we are shaping the Future of Work — helping organizations unlock productivity, collaboration, and security through AI-driven experiences. Our Commercial PC business sits at the center of that transformation — powering how work gets done across SMB, enterprise, and every environment in between.

We don’t have a demand problem. We have an opportunity to capture it better — consistently, globally, and now it matters most. Today, markets are asked to translate strategy into execution under pressure: turning portfolio narratives into campaigns, turning campaigns into journeys, turning engagement into pipeline. That’s where the opportunities lie.

As Global Marketing Manager – Demand Capture Systems, Journey & Customer Proof, you will build the system that turns HP’s strategy into clear, usable, decision‑driving customer experiences across every market. You will define how customers move — from first interest to confident decision — and ensure that journey is simple to execute, grounded in real customer proof, and built to convert.

Key Responsibility

Build the demand capture system: define how demand moves across the full journey, create a modular, scalable framework that works across segments, and ensure HP shows up with a consistent and clear path to action, regardless of where demand starts

Design modular customer journeys that markets can deploy quickly across segments by defining message hierarchy, CTA structures, and offer progression/step‑up logic – ensuring journeys are simple, repeatable, and hard to misuse.

Turn strategy into market‑ready systems: translate HP’s future of work and AI PC positioning into executable journeys, clear offers, and activation‑ready frameworks

Partner closely with GTM and portfolio teams to ensure strategy becomes immediately usable in‑market

Own customer proof as a core conversion layer: define a general customer proof strategy aligned to key audiences, personas, and use cases

Transform case studies into modular, reusable proof assets, and embed customer proof into every stage of the journey

Turn events into demand acceleration systems: define how events and high‑value engagements fit into the demand journey as conversion triggers

Create the insight loop that sharpens strategy

Support the development and optimization of customer journeys across SMB, Channel, and Enterprise, ensuring messaging, content, and calls‑to‑action are aligned to drive engagement and conversion

Translate global strategy into practical execution, turning Future of Work and AI PC positioning into clear, actionable campaign flows, journey frameworks,



and activation guidance for markets

Develop and maintain market‑ready playbooks and campaign assets, including modular content, templates, and journey guides that enable regional teams to execute quickly and consistently

Integrate customer proof into demand capture efforts, supporting the creation and adaptation of case studies and success stories into formats that can be embedded within campaigns and customer journeys

Support event‑to‑demand integration, working with ABM teams and centralized event steams to align messaging, content, and follow‑up programs that connect event engagement to pipeline outcomes

Monitor campaign and journey performance, tracking key metrics such as engagement, conversion, and funnel progression, and identifying opportunities to improve performance

Contribute to ongoing optimization and testing, helping refine messaging, offers, and journey structures based on performance insights and market feedback

Capture and share insights and best practices, helping improve how demand capture is executed across regions and ensuring learnings are applied consistently

Education & Experience

Recommended

Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalentexperience)5–8 years of experience in B2B marketing, demand generation, digital marketing,or customer journey development

Experience supporting or executing integrated marketing campaigns and customer journeysacross digital channels

Strong understanding of how marketing drives engagement, conversion, and pipeline impact

Experience working with or developing marketing content, campaign assets, or playbooks for broad or regional use

Familiarity with customer storytelling or case study development, and how proof pointssupport buying decisions

Ability to translate strategy into clear, actionable execution plans that others can adopt easily

Analytical mindset with experience reviewing campaign performance data and identifyingoptimization opportunities

Experience working across cross‑functional teams (e.g., marketing, sales, product, orpartners) in a matrixed environment

Strong communication and organizational skills, with the ability to manage multipleworkstreams and stakeholders

Preferred Certifications

NA

Knowledge & Skills

Agile Methodology

Business Development

Business Marketing

Business Strategies

Business To Business





Channel Management

Channel Sales

Demand Generation

Digital Marketing

Go‑to‑Market Strategy

Key Performance Indicators (KPIs)

Marketing

Marketing Communications

Marketing Management

Marketing Strategies

New Product Development

Product Management

Product Marketing

Salesforce

Social Media

Cross‑Org Skills

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Impact & Scope

Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

Responds to moderately complex issues within established guidelines.

Disclaimer

This describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

What We Offer A truly international experience: Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies.

Continuous growth & career development: Multiple internal mobility and career opportunities, supported by HP’s learning platform to keep growing your skills.

Competitive benefits package, including:

Hybrid work model (home office / office), depending on the role/functions

Health & Life insurance

Ticket Restaurant Vouchers or lunch at reduced prices at our canteen

Flexible working hours to support work–life balance

HP Flex Program: Kindergarten vouchers & Transport Card

Exclusive HP products offers and discounts for employees, friends and family

Inclusion & belonging at the core: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally.

Give back to the community: Participate in volunteering initiatives or join our annual HP Charity Day held onsite.

Stay active & energized: Access our sports center (indoor & outdoor) with 25+ coordinated activities.

Onsite medical services: Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health.

Creativity & innovation: Enjoy our Printing Happy Hour—from photos to large posters—and hands‑on workshops using the latest printing technologies, from wall covers to 3D printing.

Easy commuting: Free parking available or excellent access via nearby train services.

Women Network initiatives: Networking events, STEM promotion, business acumen talks, work–life balance sessions, and future‑skills development.

Entity: Sales & Services

📌 Global Marketing Manager – Demand Capture Systems, Journey, and Customer Proof (Madrid)
🏢 HP
📍 Madrid