You will play a crucial role in building and accelerating our B2 B pipeline through strategic campaigns and high-impact events. This is a broad role combining strategic thinking with hands‑on operational execution— from shaping positioning and campaign strategy to running events and managing lead follow‑up day‑to‑day.
In one sentence: a strategic marketer + outgoing connector + sales‑minded operator who drives pipeline through both campaigns and events, and sees it through to conversion.
What You'll Do
Design and execute full‑funnel B2 B campaigns, from awareness through lead qualification and nurture.
Plan and run B2 B events, seminars and trade shows end‑to‑end—strategy, execution and follow‑up.
Own the marketing‑to‑sales handover: define lead qualification criteria, SLAs and CRM pipeline hygiene.
Track performance and ROI across campaigns and events, and report on marketing’s pipeline contribution.
What We're Looking For
Several years in B2 B marketing, demand generation or growth marketing, ideally spanning both campaigns and events.
Hands‑on experience with CRM/marketing automation platforms (Salesforce, Hub Spot or similar).
Strong ability to align with and influence sales teams around pipeline quality and handover.
Outgoing, metrics‑driven communicator, comfortable balancing strategy with hands‑on execution and travel.
Fluent in Spanish and English; other European languages and industrial/automation knowledge are a plus.
Please be advised that a valid work permit for Spain is required. Unfortunately, applications without a valid work permit cannot be considered.
📌 Growth Marketer (Madrid)
🏢 Piab Group
📍 Madrid
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