We are looking for a talented Copywriter (Web Marketing) to support website content creation and optimization initiatives. The successful candidate will be responsible for developing compelling, user-focused, and SEO-friendly web copy in English that enhances the customer journey and drives engagement and conversion.

Key Responsibilities

Support website content creation and update processes by writing, editing, and optimizing web copy in English

Develop engaging and persuasive content aligned with brand guidelines, editorial standards, tone of voice, and project-specific requirements, including character limits

Collaborate with internal stakeholders to identify unique value propositions and translate them into clear, compelling, and benefit-driven messaging

Continuously review and improve website content to ensure consistency with user journey objectives, conversion goals, and SEO best practices

Support the resolution of content-related issues and copy error inquiries

Optimize content following UX Writing and Generative Engine Optimization (GEO) best practices





Contribute to the creation of seamless digital experiences through effective content design and information architecture

Requirements

Proven experience (1-2 years) as a Copywriter, Content Writer, Web Copywriter, or similar rol.

Excellent written communication skills in English (native or near-native proficiency).

Strong understanding of web marketing, digital communication, and conversion-focused copywriting.

Knowledge of SEO principles and content optimization techniques.

Experience adapting content to different audiences, channels, and brand voices.

Strong attention to detail and ability to manage multiple projects simultaneously.

Ability to work collaboratively with cross-functional teams and stakeholders.

Nice to Have

Knowledge of web user journey design and customer experience principles.

Experience with UX Writing methodologies.

Familiarity with GEO (Generative Engin

📌 Junior Copywriter (Cequeliños) (Madrid)
🏢 K-Lagan
📍 Madrid