Join the Fotocasa Group Marketing Team as a Media Strategy Manager! We are Fotocasa Group, Spain’s real estate tech leaders. Now part of the Scout24 Group, we are stronger than ever. We combine our local market expertise with the power of a leading European digital ecosystem.

Our mission is to connect people and homes through intelligent tools and the best market offerings. We are currently redesigning our processes and culture to lead the market. If you’re a status‑quo‑challenger who thrives on innovation and matchmaking, we want you on board for this journey!

We are seeking a Media Strategy Manager to lead Fotocasa Group’s integrated Brand and Performance investment. Owning the majority of our marketing budget, you will break down traditional silos to maximize business growth. In this role, you will redefine our media mix to ensure every euro invested drives traffic, app downloads, leads, and long‑term brand equity.

Responsibilities Manage €20 M+ Budget: Oversee and optimize Fotocasa’s annual media investment across Brand and Performance channels.

Drive Brandformance: Evolve our integrated media mix to blend long‑term brand equity with short‑term growth (traffic, app downloads, leads, and revenue). Data‑Driven Optimization: Challenge existing investment models using MMM, incrementality testing, attribution frameworks, and GA4/Apps Flyer data.

Lead Key Relationships: Manage media agencies, broadcasters, and tech partners (Google, Meta, Tik Tok) to unlock top‑tier innovation and value. Cross‑Functional Impact: Partner with Product, Analytics, Finance, and Leadership to align media goals with overall business priorities.

Qualifications 10+ Years of Media Leadership: Proven track record managing large‑scale budgets across TV, video, paid social, search, and programmatic ecosystems.

App Growth & Quality Acquisition: Deep expertise in scaling app acquisition and engagement,



focusing on high‑intent audiences and conversion quality over raw volume.

Measurement Mastery: Strong hands‑on understanding of market intelligence and effectiveness tools (Kantar, Nielsen, Similarweb, Data.ai).

Commercial Mindset: Strong negotiation and stakeholder management skills, with the confidence to challenge external agencies and internal teams.

Strategic Yet

Hands‑On: A big‑picture thinker who is equally comfortable diving into execution. Growth‑Obsessed & Adaptable: Relentlessly focused on business impact and thriving in fast‑moving, changing environments.

Success in this Role Looks Like Sustainable Growth: Continuous lift in traffic, app downloads, leads, and brand health metrics.

Higher Efficiency: Maximum ROI and effectiveness across Fotocasa's €20 M budget.

Unified Vision: A market‑leading brandformance strategy that drives clear, measurable business value.

Benefits Competitive Salary and Bonus: We offer a package that reflects your experience and impact.

Flexibility & Balance: Hybrid work model (2 days in the office), 25 vacation days, and 20 work‑from‑anywhere days per year.

Professional Development: Grow your skills with an individual budget dedicated to your training and certifications. Top‑Tier Offices: Work from our spaces in Glòries (Barcelona) or Paseo de la Castellana (Madrid), featuring terraces, an on‑site canteen, and free breakfast.

Health Insurance: You are covered with 100% premium health insurance.

Versátil Remuneration: Options for public transport, gym memberships, childcare, meals, and family health coverage. State‑of‑the‑Art Tech: We’ll provide you with the latest equipment and hardware to do your best work.

Fotocasa

Group is an equal‑opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

📌 Media strategy manager (Madrid)
🏢 Fotocasa Group
📍 Madrid