Seniority Level: Executive

Key Responsibilities

Full responsibility for the steering and performance of the sales team within the ON Trade and convenience channel.

Define strategic plans for the channel and execute them in line with company priorities.

Lead key account relationships and negotiate major commercial agreements.

Full responsibility on Trade Marketing, Tech Services and Events departments.

Lead by example: Develop the team and manage talent.

Toguether with tech sales and business intelligence teams, define, analyse and track the main commercial and productivity KPIs.

Close collaboration with other departments like logistitics, digital transformation and marketing.

As a member of the local Management Committee (MANCOM), contribute to strategic business decisions.

Candidate Profile





Senior leader with 10+ years of experience in leading teams and specifically 5+ years in HoReCa / On-Trade sales, preferably in beverages, FMCG, or premium brands

Strategic thinker with a hands-on execution mindset

Proven ability to lead sales teams and drive sustainable growth

Strong network and understanding of the ON Trade market is a plus

Strong background in distribution development, trade execution, and key account management

Excellent negotiation, analytical, and communication skills

Fluent in both Spanish; and English

Willingness to live in or relocate to Tenerife (Canary Islands)

📌 ON TRADE DIRECTOR (Madrid)
🏢 Cervecera de Canarias
📍 Madrid