BettingJobs are working with a multi-brand casino operator who are looking to add a Performance Marketing Manager to their team. You should be experienced in the Australian market. Our client are building their own internal paid acquisition capability to complement their affiliate, SEO and influencer channels.

This role will own the company’s paid acquisition strategy across all advertising platforms and build a scalable, data-driven acquisition engine focused on profitable player growth. Key Responsibilities:

Paid Acquisition

Plan, launch and optimise campaigns across Meta, Google, Native, Display and emerging advertising platforms. Manage acquisition budgets across multiple brands. Continuously test audiences, creatives, bidding strategies and landing pages. Identify new acquisition opportunities. Performance & Analytics:

Monitor CPA, CAC, LTV, NGR and ROAS. Recommend budget allocation. Improve attribution with the BI team.



Produce weekly and monthly reports. Landing Pages & CRO:

Run structured A/B tests. Cross-Functional Collaboration:

Work closely with SEO, Affiliates, CRM and Influencer teams. Compare in-house acquisition performance against affiliate acquisition. Recommend the optimal acquisition mix. Key KPIs:

CPA ROAS Registration-to-Deposit Conversion Effective CPA LTV: CAC Ratio Budget Efficiency 4+ years managing performance marketing within iGaming, Sportsbook or high-performance digital marketing. Experience of the Australian iGaming market. Strong Meta Ads and Google Ads experience. Experience managing six-figure monthly budgets. Strong analytical mindset. Experience with GA4, Looker Studio or Power BI. Excellent understanding of acquisition economics.

📌 Performance Marketing Manager (Madrid)
🏢 BettingJobs
📍 Madrid