Scopely is looking for a Performance Marketing Manager to join our Marketing team in Barcelona on a Hybrid basis.

At Scopely, we care deeply about what we do and want to inspire play every day – whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

What You Will Do

Manage and optimize large-scale User Acquisition budgets to drive profitable growth

Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels

Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities

Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies

Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full‑funnel performance

Identify and scale strategic acquisition partnerships and new growth opportunities globally

Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency

Stay current on market trends, platform changes, and best practices in mobile performance marketing

What You Will Need

3+ years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps

Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities

Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization

Hands‑on experience with platforms such as Google Ads, Meta, and AppLovin; DSP, ad networks, and rewarded advertising experience is a plus





Strong analytical and problem‑solving skills with the ability to make data‑driven decisions in fast‑paced environments

Strong communication, stakeholder management, and ownership mindset

Advanced Excel skills, AI tools, and data visualization platforms (e.g., Looker) are a plus

Experience working cross‑functionally with Product, Creative, Data, and Marketing teams

BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field

Passion for mobile advertising, experimentation, and continuous optimization

About Scopely Scopely is a leading video game and integral interactive entertainment company, creating, developing, publishing, and live‑operating a diverse portfolio of mobile games such as MONOPOLY GO! and Pokémon GO. Founded in 2011, we have become one of the fastest growing mobile games companies globally.

Notice to Candidates Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com.

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Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

📌 Performance Marketing Manager (Madrid)
🏢 Scopely
📍 Madrid