HYPE is an innovation-driven functional products company built on a legacy in the energy drink market and led since 2000 by former Formula 1 driver Bertrand Gachot. The company focuses on premium European ingredients and has a integral footprint across the Middle East, Australia, Antarctica, Europe, Africa, and Latin America.

HYPE is driven by passion, creativity, and a commitment to disruptive product concepts in energy drinks and sports nutrition.

The team is dedicated to making functional products accessible to a wide audience and to delivering bold, engaging brand experiences.

Joining HYPE means contributing to a fast-paced movement that values originality, ambition, and impact.

Role Description This is a full-time, on-site Product Innovation Manager role based in Marbella, focused on the Energy Drinks and Sports Nutrition categories.

1) ROLE OVERVIEW The Product Innovation Manager is responsible for the end-to-end innovation process across Energy Drinks and Sports Nutrition, from concept to commercialisation.

This role combines strategy, product development, and technical coordination to drive a strong, relevant, and profitable product portfolio.

The position works cross-functionally with Sales, Marketing, Supply Chain, Finance, and external partners (flavour houses, co-packers) to ensure all innovation projects are feasible, scalable, and market-driven.

2) KEY RESPONSIBILITIES A) STRATEGY & PIPELINE MANAGEMENT

Define and execute the innovation roadmap aligned with overall business objectives

Continuously review the product portfolio based on margin, sales performance, and market relevance (keep/improve/kill), with the help of Tableau/Sales/Finance

Identify market trends, emerging ingredients, and competitive developments





Establish and track KPIs (e.g., margin, time-to-market, success rate of launches)

Lead development of new products and reformulation of existing SKUs (flavours, recipes, formats)

Define product concepts, positioning, and specifications based on market insights and customer needs

Oversee product testing, tastings, and iterations

Ensure all product specifications, regulatory requirements, and documentation are accurate and up to date

C) TECHNICAL LEAD & SUPPLIER MANAGEMENT

Manage relationships with flavour houses, co-packers, ingredient suppliers, and packaging providers

Identify and evaluate new manufacturers and production capabilities

Communicate detailed product specifications to suppliers

Monitor and approve samples, pre-production batches, and production trials

Maintain and develop supplier and co-packer portfolios

D) PROJECT MANAGEMENT & EXECUTION

Lead cross-functional execution of innovation projects across all departments

Build and manage project timelines, milestones, and Gantt charts (e.g., Asana, Notion) and share with the involved stakeholders (involve the Project Manager, if needed)

Run stage-gate processes, including progress tracking and management updates

Ensure clear communication and alignment between stakeholders

Identify risks, resolve issues, and elevate when required

E)



FINANCIAL & COMMERCIAL OWNERSHIP

Develop business cases, including cost structure/target pricing, margin, and volume forecasts, together with the Sales and Finance Team

Determine product pricing based on market data, cost analysis, and positioning

Conduct annual margin reviews and optimize underperforming SKUs with Finance

F) MARKET & CUSTOMER INSIGHTS

Identify customer needs through feedback, surveys, and distributor input

Translate insights into actionable innovation opportunities Qualifications

Proven experience in product innovation, preferably in beverages, energy drinks, sports nutrition, or FMCG.

Strong skills in market, consumer, and trend analysis, with the ability to translate insights into product opportunities.

Experience managing end-to-end product development, including briefing R&D;, packaging, and design teams.

Ability to build and manage innovation roadmaps, project timelines, and cross-functional workstreams.

Comfort with financial basics such as pricing, margin analysis, and building simple business cases.

Excellent written and verbal communication skills in English; additional languages (e.g., Spanish) are a plus.

Collaborative mindset and ability to influence stakeholders across marketing, sales, operations, and external partners.

Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast‑paced environment.

Bachelor’s or Master’s degree in Business, Marketing, Food Science, or a related field, or equivalent practical experience.

Genuine interest in functional beverages, sports performance, lifestyle brands, and disruptive consumer experiences.

📌 Product Innovation Manager (Energy Drinks & Sports Nutrition) (Madrid)
🏢 Hype Energy +
📍 Madrid