Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About the Team You will join the Product Marketing team for Keysight Eggplant, Keysight’s software business focused on test automation, quality assurance, and digital experience testing.

The team works closely with Product Management, Engineering, Sales, Services, and Corporate Marketing to define product positioning, drive go-to-market strategies, and enable sales teams globally. The culture is collaborative, international, and data-driven, with a strong focus on customer value and real-world use cases.

About the Role As a Product Marketing Manager – Software Testing, you will own the positioning, messaging, and go-to-market execution for Keysight Eggplant’s software testing solutions.

This is a hands-on, strategic role at the intersection of product, marketing, and sales. You will translate complex software capabilities into clear customer value, support product launches,



and enable internal teams to successfully sell and position our solutions in competitive markets.

Responsibilities

Develop clear product positioning and messaging that communicates customer value and competitive differentiation

Act as the product marketing expert on customer needs, buying criteria, and market dynamics

Plan and execute go-to-market strategies for new products and major releases

Create high-quality marketing assets (e.g. datasheets, presentations, solution briefs, whitepapers)

Deliver sales enablement materials , including competitive insights, messaging frameworks, and playbooks

Collaborate closely with

Product Management, Sales, Customer Support, and Engineering

Conduct market and customer research, including customer interviews, win/loss analysis, and competitor analysis

Analyze performance metrics and translate data into actionable insights that support pipeline growth

Required Qualifications

Bachelor’s degree (or equivalent experience) in

Marketing, Business, Engineering, Computer Science, or a related field

4+ years of experience in Product Marketing or a similar role in

B2B software

Proven experience owning product positioning, messaging, and GTM execution

Strong written and verbal communication skills in English

Ability to work cross-functionally with product, sales, and technical teams

Desired Qualifications

Experience with software testing, test automation, QA, or developer tools

Background working with technical or engineering-driven products

Experience supporting integral or EMEA markets

Familiarity with competitive intelligence and market analysis frameworks

Careers Privacy Statement Keysight is an Equal Opportunity Employer.

📌 Product Marketing Manager – Software Testing (Madrid)
🏢 Keysight Technologies
📍 Madrid