The Country Manager is accountable for delivering contribution and market success within their country, leading from the front in enterprise sales, key client relationships, and deal execution. This role combines hands‑on selling, deal coaching, and team leadership, with a strong focus on winning and expanding strategic accounts through a consultative/challenger approach.

Revenue Delivery & Execution

Own and deliver quarterly and annual revenue targets, with full accountability for pipeline health, conversion, and forecasting accuracy

Drive consistent execution of the regional sales strategy, translating it into clear local priorities and actions

Maintain a high-quality pipeline of enterprise (ICP) opportunities, ensuring strong qualification and progression discipline

Lead from the front in closing complex, high‑value deals; actively step into priority opportunities to secure outcomes

Ensure rigorous use of CRM, metrics, and sales cadence to track performance and drive accountability

Build and own senior relationships with key enterprise clients and decision‑makers; act as a visible and trusted partner in the market

Drive account growth through a consultative/challenger sales approach, identifying client needs and shaping solutions

Expand footprint within existing accounts by uncovering new opportunities and increasing share of wallet

Represent the company externally, strengthening brand presence and credibility in the local market

Act as escalation point for critical client issues, ensuring rapid resolution and protecting long‑term value

Deal Coaching & Sales Excellence

Act as an active deal coach to the team, improving win rates through better qualification, strategy, and execution

Raise the bar on sales quality across pitching,



value articulation, negotiation, and closing

Embed best practices in enterprise selling, including stakeholder mapping, business case development, and multi‑threading

Drive disciplined use of data and insights to improve performance and decision‑making

Recruit top talent who fit the ideal profile

Deliver structured onboarding for rapid acquisition of skills, knowledge and culture

Actively manage performance so that performance concerns are identified early and acted on, firstly through additional coaching and then through exit management

Lead, motivate, and develop a high‑performing sales team, creating a culture of ownership and results.

Ensure team have clear written expectations that are reviewed regularly

Coach individuals based on strengths and gaps, flexing between hands‑on support and empowerment

Ensure the team has strong market, client, and product knowledge to compete effectively

Build future leadership capability and contribute to succession planning

Foster a collaborative, positive team environment aligned with company values

Market & Cross‑Functional Alignment

Provide local market insight on clients, competitors, and trends to inform regional strategy

Work closely with Marketing, BD, and Customer Success to ensure a seamless client journey and maximize growth





Share best practices and insights with regional and general teams

Profile & Skills

Proven track record in enterprise B2B sales, consistently delivering against targets

Strong deal closer and deal coach, with experience in complex, multi‑stakeholder sales cycles Client‑facing leader with credibility at senior (C‑level) levels

Commercially sharp, data‑driven, and execution‑focused

Skilled in consultative/challenger sales methodologies

Strong leadership capability with experience developing high‑performing teams

Hands‑on, resilient, and results‑oriented mindset

Excellent communication, influencing, and negotiation skills

Fluent in Spanish and English, knowledge of Catalan an added bonus

About The Team EF Corporate Learning is the world’s first and largest corporate language training provider. Delivering language training for organizations since 1965 and with 20+ million learners trained online since 1996, our legacy and global scale are unmatched. Many of the 3,000+ multinational organizations we serve have partnered with us for over 15 years.

Our award-winning method is designed using the largest dataset of language learners in the world, drawing from 2.2+ million English assessments, 5+ million live private classes yearly, and countless more learners enjoying structured self-study every day. The result is a learning experience with 3x better engagement and learning progress, helping your teams find their voice, faster.

EF Corporate Learning is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.

📌 Sales Country Manager (Madrid)
🏢 EF Corporate Learning
📍 Madrid