We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We are builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next.

The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your well‑being, and truly belong. You’ll benefit from constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Role Description We are looking for our next Sales Development Associate (SDA) to join the team! Within the SDA team, our purpose is to be a game‑changer in the software industry by delighting and offering our customers a memorable digital experience. Our mission is to increase sales productivity by generating a highly qualified pipeline that converts into won revenue. The primary responsibility of the SAP Sales Development Associate is to engage with our Net New customers through digital selling methodologies and techniques, build and manage a pipeline of software license opportunities, and incremental revenue aligned with Sales Executives within the Mid‑Market segment.

The Mid

Market segment represents SAP’s fastest growth opportunity, particularly to drive Cloud and NNN revenue and accelerate market share. As an integral part of the account team, the Sales Development Associate leverages multiple resources—including marketing, sales, presales teams, partners, and innovative tools—to engage with our Net New customers in a given territory. Challenge yourself by selling the value of software solutions to our customers and grow with one of the most successful sales organizations in the world as a Sales Development Executive!

Expectations and Tasks

Generate Leads and Opportunities through social selling, strategic & targeted prospecting into companies in given industry / LoB (Line of Business)

Plan prospecting strategy in alignment with the Sales Team and Partners





Drive proactive outbound activities into net new contacts

Engage with C‑Level executives through multi‑channel touch points

Meet ambitious sales and Demand Generation targets

Be SAP’s cutting edge for driving digital transformation

Adopt and deploy the latest digital prospecting and sales tools and methodologies

Support the team on strategic projects and business activities

Work Experience

1‑2 years’ experience of B2B Demand Generation and/or Sales Experience working in a software sales organization

Education & Qualifications / Skills & Competencies

Recent Graduate (Early Talent role for candidates with up to 2 years of post‑graduation experience; idóneo graduation date: mid‑2024) with a university degree in Business Administration / IT / Digital Transformation or other disciplines

Fluent English and Italian is a must (spoken, written and reading)

Interest in new technologies

Understanding of business challenges facing a defined industry and/or line of business

Strong customer focus and interpersonal skills to serve as a trusted advisor

Capacity to listen actively in order to identify prioritized customer needs

Ability to work independently with a strong drive for results

Strong facility with teamwork and an ability to learn and adapt quickly

Natural drive to excel, being curious, agile with a growth mindset

Equal Employment Opportunity Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.

If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e‑mail to Recruiting Operations Team: [email protected].

📌 Sales Development Associate With Italian Based In Barcelona (Temporary Contract) (Madrid)
🏢 SAP
📍 Madrid