Sales Development Manager - Southern Europe Position Purpose We’re excited to welcome our next Sales Development Manager (SDE) to our vibrant SAP Digital Hub in Barcelona. As the Sales Development Manager for Southern Europe, you will play a key role in shaping the future of SAP's digital sales strategy, driving growth, and fostering a culture of innovation, collaboration, and success.

Your main goals as the SDE Leader are

Run Like a Business – Drive consistent business performance through team execution, ensuring delivery of high-quality pipeline that converts into revenue, fully aligned with SDE comp plan metrics, pipeline health standards, and quarterly linearity expectations.

Customer Centricity – Lead a digital‑savvy, customer‑centric, and partner‑enabled demand generation motion by ensuring strong adoption of digital selling, high‑quality customer engagement, and consistent qualification standards across the team.

Learning and Personal Growth – Develop the best talent pool at SAP and within the industry by exemplifying SAP leadership behaviors, building a high‑performance culture, and developing people while delivering results and driving transformation.

Key Responsibilities & Tasks First‑Line Manager – Business Development / Sales Development

Act with integrity and compliance in all interactions with employees, customers, and partners.

Foster an inclusive, respectful, and psychologically safe team environment.

Take accountability for team results and follow through on commitments.

Embrace change, continuous improvement, and learning in day‑to‑day execution.

Lead, coach, and motivate a team of Sales Development Executives to achieve strong performance and engagement.

Set clear expectations, provide regular feedback,



and support individual development and career growth.

Drive onboarding, training, and ongoing coaching to ensure high sales readiness.

Encourage teamwork, autonomy, and ownership while celebrating successes and recognizing achievements.

Support hiring and team planning in line with coverage and business needs.

Drive day‑to‑day execution of sales development activities to build and progress a healthy pipeline.

Monitor individual and team performance against targets and leading indicators.

Ensure effective opportunity qualification and handover to sales, maintaining high pipeline quality.

Use data and reporting to track results, identify gaps, and continuously improve performance.

Work closely with Sales, Marketing, and other stakeholders to support demand generation and market coverage.

Act as a role model for SAP’s digital sales tools, processes, and best practices.

Contribute to a positive team culture aligned with SAP values, customer focus, and trust.

Qualities & Leadership Attributes

People Manager & Coach – Proven first‑line management experience with a hands‑on coaching mindset.

Execution‑Focused Leader – Strong ability to drive daily performance, prioritize effectively, and deliver results.

Growth Mindset – Resilient, positive, and comfortable leading through change.





Customer‑Centric – Focused on delivering value and quality customer experiences.

Collaborative – Works effectively in a matrix environment and builds strong cross‑functional relationships.

Data‑Driven – Uses metrics and insights to guide decisions and improve outcomes.

Digital Savvy – Passionate about digital sales, tools, and continuous optimization.

Qualifications

Bachelor’s degree or equivalent experience.

Experience in sales development, business development, or digital sales.

Proven success as a first‑line people manager (second‑line experience not required).

Fluency in English; additional languages are a plus.

Location Barcelona, Spain.

What’s In It for You?

Access to world‑class training, mentorship, and career development opportunities.

The chance to work in a competitive, dynamic, and collaborative environment dedicated to helping you reach your full potential.

Opportunities for constant learning and knowledge‑sharing with industry experts.

Beyond‑the‑job experiences and a thriving, collaborative culture.

Equal Employment Opportunity Statement SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates may be required to undergo a background verification with an external vendor.

📌 Sales Development Manager - Southern Europe (Madrid)
🏢 SAP
📍 Madrid