We are looking for an experienced Senior Business Developer who thrives on building relationships, identifying opportunities, and helping clients solve complex business challenges through market intelligence and research. This is a senior commercial role focused on business growth, strategic client relationships, and consultative selling.

As a trusted specialist in the construction, installation, DIY and real estate sectors, USP combines over 30 years of international market expertise with tailor‑made research and consultancy solutions. Working with senior decision‑makers across Europe, you will help clients translate market insights into strategic business decisions.

What Are You Going to Do?

Develop and expand relationships with existing and prospective clients

Identify opportunities for market intelligence and research solutions

Act as a trusted advisor to senior decision‑makers

Discuss market developments and industry trends with customers

Translate client challenges into research opportunities

Prepare commercial proposals and research recommendationsRepresent USP at customer meetings, conferences, and industry events

Work closely with consultants and researchers to develop client‑focused solutions

Contribute to the growth and development of key accounts

Generate new business opportunities and build a strong industry network





What You Bring We are looking for an experienced business developer who combines strong commercial skills with genuine curiosity about markets, industries, and customer challenges.

You will succeed in this role if you have:

8+ years of experience in B2B business development, consultative sales, account management, or a similar commercial role

Experience selling research, consultancy, data, or knowledge‑based solutions is a strong advantage

Strong communication and relationship‑building skills

Ability to engage confidently with senior stakeholders and decision‑makers

Entrepreneurial mindset and proactive approach

Commercial drive combined with a consultative style

Fluency in English and Spanish

What We Offer

Competitive salary package tailored to your experience and skills

Attractive bonus structure linked to business performance

Structured onboarding program in our Rotterdam headquarters

Opportunity to work with leading international clients

International and collaborative working environment

Possibilities to participate in internal development and innovation projects

Welcoming and inclusive corporate culture highly valued by our team members

Hybrid working environment with flexibility and autonomy

What We Value At USP, we value curiosity, ownership, teamwork, and a genuine passion for understanding markets and customers. If you enjoy building lasting relationships and creating value through insights, we would love to meet you.

📌 Senior Business Developer (Madrid)
🏢 USP Marketing Consultancy
📍 Madrid