As Senior Field Marketing Manager for Spain, you’ll be a key leader within the EMEA Field Marketing team, owning the full marketing strategy for one of Clio’s most exciting growth markets. You’ll drive brand awareness, demand generation, field activations, and strategic partnerships that accelerate Clio’s presence across Spain. Your work will have an immediate and meaningful impact, and you will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success

Enhance Local Brand Awareness: Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as a market leader in the Emerging market regions - UAE, South Africia, Nordics/Benelux etc

Generate Qualified Leads: Implement in person, both regional and national targeted campaigns and events to generate high-quality leads, contributing to the sales pipeline and revenue growth

Market Intelligence: Gather and analyse partnership opportunities, weighing up and assessment of investment to inform strategic decisions and implementing marketing efforts to capitalise on these relationships

Lead the creation and execution of a Spain-specific field marketing and events strategy that drives brand awareness, demand generation, and pipeline growth, with Barcelona as the primary hub and a focus on national reach across key Spanish legal markets

Define and execute Clio’s owned event programme in Spain, including flagship Clio events, roundtables, and field activations that engage buyers, existing customers, and prospects at every stage of the funnel

Own annual and quarterly marketing planning for Spain, defining priorities, event calendars, budget allocation, and success metrics in close alignment with the EMEA Demand Generation team and broader business goals

Plan, coordinate, and manage multi-channel marketing campaigns that combine field events, webinars, and digital engagement to generate demand and pipeline growth

Collaborate with cross-functional teams—including Sales, Customer Success, and Product Marketing—to ensure consistent messaging and flawless execution

Manage campaign calendars, budgets, and performance tracking to ensure timely delivery and measurable impact

Analyse campaign results and provide actionable insights to continuously improve engagement and conversion outcomes

Build and execute brand-led programmes that grow Clio’s reputation and awareness among legal professionals in Spain, working closely with PR and communications to ensure consistent, high-impact brand storytelling across earned and owned channels

Partner with Clio’s PR and communications teams to align Spain-specific messaging, secure earned media opportunities,



and amplify field activations and event moments through integrated PR campaigns

Cultivate and sustain community engagement among Spanish legal professionals through both digital and in-person touchpoints, reinforcing Clio’s position as the trusted partner for law firms across Spain

Develop and execute programs that build stronger relationships with Clio customers, driving engagement, advocacy, and retention

Partner with internal teams to create educational webinars, customer stories, and community events that showcase customer success and thought leadership

Maintain consistent communication with customers through both digital and in-person touchpoints, ensuring they feel informed, valued, and connected to Clio’s mission

Lead the end-to-end strategy, planning, and execution of Clio’s owned events in Spain — including flagship Clio events, networking activations, and customer roundtables — ensuring each event drives measurable brand awareness and pipeline outcomes

Identify, evaluate, and manage Clio’s presence at strategic third-party events, trade shows, and legal industry conferences in Spain, maximising ROI through sponsorship selection, activation planning, and pre/post-event follow-up in partnership with Sales

Ensure all Clio events and third-party activations in Spain reflect Clio’s brand standards, values, and customer-first approach, delivering exceptional on-site and virtual experiences that leave a lasting impression

Identify and develop strategic buyer partnerships with Spanish legal associations, bar associations (colegios de abogados), technology partners, and key industry influencers to expand Clio’s market presence and credibility in Spain

Collaborate with partners on joint marketing programs, co-branded campaigns, and shared events that support mutual growth objectives

Monitor partnership performance and recommend opportunities to enhance collaboration and results

Work closely with Sales, Channel, and Marketing teams to align on campaign goals, event promotion, and post-event follow-up strategies

Partner closely with Clio’s PR and communications teams and external agency partners to ensure alignment of Spain-specific brand messaging, earned media strategy, and storytelling that elevates Clio’s profile in the Spanish legal market

Track and report on campaign performance,



customer engagement, and regional marketing results using tools like Salesforce and Looker

Contribute to process improvements and share insights to enhance regional marketing impact across teams

You operate with strategic clarity while rolling up your sleeves to deliver exceptional, on-brand experiences.

You’re excited to help Clio establish its brand leadership position in Spain while contributing to a high-performing, growth-focused international marketing team.

You’re a self-starter with a senior mindset — comfortable leading without a large team behind you, building programs from the ground up, and influencing cross‑functional stakeholders.

You’re passionate about connecting with customers and prospects in meaningful ways — from large‑scale Clio events and third‑party industry activations to intimate buyer partnerships and PR‑driven brand moments.

You have a strong track record of owning end‑to‑end field marketing programs, Clio‑owned events, and high‑impact third‑party event sponsorships.

You’re skilled at forging buyer partnerships, collaborating closely with demand generation teams, and working hand‑in‑hand with PR and communications to amplify brand visibility.

You’re a senior, strategic marketer who brings deep expertise in brand building, field marketing, and event strategy.

You understand how each activation contributes to the broader customer journey, from awareness to pipeline to advocacy.

You thrive on designing programs that drive demand, grow brand awareness, and strengthen community across the Spanish legal market.

Benefits

Specialized learning and development programs and access to an in-house performance coach

Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor

Access to pay transparency on all of our global roles

Company equity for applicable employees

RRSP-matching in Canada, 401k in the US, and pension plans in Ireland

Hybrid model – striking the right balance between the benefits of in person connectivity that in office brings, and the flexibility of remote

Versátil paid time off (4-week minimum with opportunities for personalization based on individual needs and achievements)

Parental leave options for birthing and non-birthing parents A $500 contribution to your child’s RESP

Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program

Virtual and In‑person Wellness Programs to support mental and physical health

Paid time for volunteering through our Clio Gives program

$2000 annual counseling benefit for CAD Clions

📌 Senior Field Marketing Manager (Madrid)
🏢 Clio
📍 Madrid