Overview At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the integral air travel industry. We work in 95% of international airports and partner with over 2,500 transportation and government clients.

About the Role & Team As a Senior Campaign Marketing Manager, you will translate SITA's strategic messages into organised, measurable, multi‑channel campaigns that reach the right people at the right time and move them toward a commercial conversation.

This role owns the campaign system: the annual calendar, campaign briefs, channel mix, activation plan, regional alignment, and the measurement framework that connects marketing to the pipeline. You work in close partnership with the Creative Content & Storytelling manager to ensure every campaign has both a story worth telling and a plan that makes it land.

What You’ll Do Campaign Architecture & Brief Development

Own the design of the integrated campaign system, including the annual calendar and end‑to‑end architecture aligned to business priorities.

Develop and lead campaign briefs that define objectives, target audience, channel mix, content requirements, timelines, budgets, and success metrics, ensuring clarity and alignment across stakeholders.

Act as the campaign architect, ensuring every campaign is strategically sound, commercially grounded, and executable across functions.

Account‑Based Marketing (ABM)

Design and lead ABM programs targeting high‑value accounts with tailored precision‑led campaigns.

Partner with commercial leadership to define priority account lists, orchestrate activation, and track engagement at account level.

Paid Media Planning & Management





Own the global paid media approach across channels, defining the optimal channel mix per campaign.

Manage agencies and platforms while ensuring investment is allocated to the highest‑impact audiences and moments, maximizing ROI.

Drive continuous optimisation adopting a test‑and‑learn approach based on performance data.

Regional Alignment & Geo Activation

Act as the bridge between global strategy and regional teams, ensuring consistent and locally relevant execution.

Enable regions with assets, playbooks, and guidance, capturing learnings to strengthen future planning.

Campaign Measurement & Commercial Reporting

Own the performance framework, including KPIs, attribution models, and reporting cadence connecting activity to revenue impact.

Sales & Commercial Enablement

Serve as the primary interface between marketing and commercial teams, ensuring campaigns are understood and supported with enablement materials.

Track adoption and effectiveness of assets, feeding insights back into design.

Qualifications

Proven ability to define and execute end‑to‑end integrated B2B campaign strategies.

8‑10 years of marketing experience with strong commercial acumen and measurable impact.

Advanced analytical capabilities, interpreting campaign data, attribution models, performance dashboards.





Expertise managing multi‑channel marketing campaigns.

Experience delivering ABM programs targeting high‑value accounts.

Hands‑on experience in paid media planning and execution.

Proficiency with marketing automation platforms and integration with CRM.

Strong stakeholder management and collaboration across cross‑functional teams.

Ability to operate effectively in a global matrixed organisation.

Experience aligning global frameworks with regional execution.

Excellent communication and presentation skills, developing clear briefs and driving alignment.

Professional fluency in English, strong written and verbal communication.

What We Offer We’re all about diversity, operating in 200 countries with 60 languages and cultures. Our offices are comfortable and fun places to work, and we make sure you can work from home when needed.

Flex Week: Work from home up to 2 days per week (depending on your team’s needs).

Flex Day: Make your workday suit your life and plans.

Flex Location: Take up to 30 days a year to work from any location in the world.

Employee Wellbeing: EAP available 24/7,365 days/year. We also offer Champion Health, a personalized platform.

Professional Development: Level up skills with training platforms, including LinkedIn Learning.

Competitive Benefits: Competitive benefits tailored to local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, Aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self‑identify in the application process.

📌 Senior Manager, Integrated Marketing & Campaigns (Madrid)
🏢 Sita
📍 Madrid