SENIOR STRATEGIC BRAND MANAGER (Lifestyle & Fashion)

Are you a world-class Brand Marketing and Communications leader ready to scale a business from a merchandising department into an iconic, global lifestyle brand?

On behalf of one of our key clients, a fast-growing player in the fashion and lifestyle space, we are looking for a visionary, bold Senior Strategic Brand Manager based in Barcelona.

This role is designed for an experienced leader capable of driving a major brand transformation and marketing expansion, targeting a mid-term turnover of €50M and a long-term goal of €100M.

If you have a proven track record managing top-tier global brands, leading cross-functional teams, and delivering world-class creative output, this is your next career milestone.

Key Responsibilities

- Brand Evolution & Transformation: Lead the high-level strategic transformation of a merchandising department into a fully-fledged, desirable lifestyle and fashion brand.
- Experiential Marketing & Events: Design, execute, and oversee high-impact brand events, product launches, pop-ups, and experiential activations that build deep community engagement and elevate the brand's cultural relevance.
- Creative Excellence: Drive and oversee high-impact marketing, communication, and social media campaigns, ensuring a world-class creative output that resonates globally.
- Digital & Omni-Channel Strategy: Design engaging marketing and sales tactics, identifying the best distribution channels and messaging to attract and retain customers in a modern online ecosystem.
- Brand Voice Consistency: Act as the ultimate guardian of the brand,



collaborating closely with product and sales teams to ensure a unified, premium voice across all customer touchpoints.
- Foresight & Action Roadmaps: Map out meticulous activity plans, setting clear deadlines and resource allocation (human, financial, and creative) to bring bold ideas to life.
- Budget Ownership: Creatively and efficiently manage the department budget to maximize the impact and ROI of all promotional and brand activities.

Requirements

- Experience: 7+ years of proven experience in Brand Marketing, Communications, or Social Media Management.
- Background: Prior experience holding managerial positions at renowned global brands (e.g., fashion, sports, beverage MNCs) or top-tier advertising agencies .
- Leadership Style: A bold leader and natural project manager with exceptional foresight and meticulous attention to detail.
- Team Management: Proven ability to lead, inspire, and coordinate cross-functional and geographically dispersed teams.
- Education: Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
- Languages: Full professional proficiency in English and Spanish.

What is Offered

- Employment Type: Full-time.
- Location: Barcelona/Martorell
- Competitive salary based on experience.
- Opportunities for professional development and continuous training.
- Collaborative, dynamic, and forward-thinking work environment.

Are you ready to lead a major transformation and drive the general expansion of a bold, high-performance brand? Apply now or send your CV and portofolio to [email protected] using the subject line "STRATEGIC BRAND MANAGER + YOUR NAME"

📌 SENIOR STRATEGIC BRAND MANAGER (Barcelona)
🏢 Vampire Studio
📍 Barcelona