About the role
We are looking for a commercially minded e‑commerce professional with a passion for direct‑to‑consumer growth and customer retention. If you are excited about owning the full DTC experience — from optimising a seamless shopping journey to building email flows that convert and retain — this role will be a great fit for you.
The E‑commerce Lead role sits within the Creative department and reports to the Creative Director. You will take full ownership of Boba and Beco’s DTC channels. This is a hands‑on role with direct impact on business results, working closely with the Social Media, Brand and Creative teams, as well as external agencies.
Responsibilities
- Own and manage Boba.com and Beco DTC channels end‑to‑end, including listings, UX, promotions and the overall shopping experience.
- Develop and optimise the general CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.
- Build, test and deploy Klaviyo flows, including welcome, post‑purchase, win‑back and seasonal campaigns.
- End‑to‑end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.
- Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.
- Track and report weekly KPIs, including sessions, CVR, AOV and revenue.
- Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.
- Work closely with the Brand and Creative team to produce best‑in‑class content for email and DTC touchpoints.
- Research tools and strategies across the e‑commerce and CRM ecosystem to increase sales and improve marketing efficiency.
- Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.
About You
- 3+ years of experience in e‑commerce and/or CRM at brand or agency level.
- Hands‑on experience with Shopify and Klaviyo.
- Highly analytical a
📌 E-commerce Lead (España)
🏢 Heroes
📍 España