Position Overview
The Sub‑Regional Marketing & Communications Manager is responsible for positioning the WSP brand across Italy, Spain, Hungary, Turkey and Greece in line with WSP’s global brand strategy and for supporting the transformation of Marketing & Communications into a key driver of business growth. This role coordinates and represents Marketing & Communications activities across the sub‑region and serves on the Italian Management Team.
By aligning regional marketing initiatives with WSP’s Global Strategic Action Plan, the manager strengthens the company’s reputation as a visible, trusted and leading brand, while driving growth objectives in each market.
Your New Role – What It Involves
- Execute sub‑regional brand positioning and awareness strategies, establishing WSP as a leading brand, technical reference and trusted advisor.
- Partner with business leaders to connect marketing with commercial outcomes, driving opportunity generation, key account development and strategic bids.
- Collaborate on go‑to‑market strategies by sector,



prioritizing markets with the highest growth potential.
- Develop and lead Account‑Based Marketing (ABM) programs targeting strategic accounts.
- Lead high‑impact campaigns and strategic events, translating global initiatives into locally relevant activations.
- Collaborate closely with global and regional teams to ensure alignment, coherence and excellence in execution.
- Manage and work with the sub‑regional Marketing Manager to provide strong marketing and communications support.
- Plan resource requests from global service teams to ensure timely support for regional initiatives.

Qualifications
- 10+ years of B2B marketing experience, ideally in engineering, architecture, consulting or professional services.
- Bachelor’s degree in business or marketing (preferred).
- Proven experience in brand positioning, commercial growth and strategic marketing within general matrix organisations.
- Deep understanding of the complex B2B sal

📌 Sub Regional Marketing (España)
🏢 WSP in Canada
📍 España