Team Name
Marketing
Job Title
Senior Data Scientist, Mobile User Acquisition - Blizzard (Barcelona, ESP)
Requisition ID
R
Job Description
It takes a Blizzard to make a Blizzard game, and that dedication doesn’t end once the game launches. We support our worlds for years, ensuring every player—on every platform—has an epic experience. Global Insights partners closely with our game teams, marketing, user acquisition, finance, and internal service groups to deliver the analytics, models, and strategic insights that help bring those experiences to life. Within General Insights, the Marketing Analytics team applies advanced analytics and data science to help our marketing and growth teams make smarter, data-driven decisions that deepen engagement and drive long-term business impact. We are seeking a Senior Data Scientist with deep experience in mobile marketing analytics to join our team. In this role, you will build predictive revenue and LTV models, develop probabilistic attribution, marketing mix models,



and create systems that allow us to understand—and optimize—the true impact of our mobile marketing investments. The ideal candidate has a passion for using data to shape mobile player acquisition and retention strategies, thrives in highly collaborative environments, and can translate complex analytical concepts into clear, actionable insights for partners across Blizzard.
Responsibilities
- Build and maintain automated and dynamic predictive LTV models for mobile apps across multiple geographies, channels, campaigns, and platforms.
- Develop automated revenue and user growth forecasting systems that integrate with UA and finance workflows.
- Own the statistical framework for cohort modeling, retention projections, ROAS forecasting, and lifetime value prediction.
- Lead measurement strategy in a privacy-centric ecosystem, including:
- SKAdNetwork (SKAN) configuration and model-based postback interpretation
- Probabilistic attribution and MMM
- Incrementality testing a

📌 Senior Data Scientist, Mobile User Acquisition (España)
🏢 Blizzard Entertainment
📍 España