Overview
The Business Developer plays a pivotal role in expanding Alvalle beyond its current markets, acting as a commercial strategist and insights driven business architect. The position is responsible for identifying, evaluating, modelling, and prioritizing new market and channel opportunities, enabling Alvalle’s transition from a locally relevant proposition to a sustainably scalable international business within PepsiCo’s Food Ventures agenda. The role focuses on researching market trends, analyzing consumer needs, and identifying potential customers or market segments that maximize Alvalle’s strategic fit across geographies. A core component of the role is the end‑to‑end development of selling stories that convert complex market, consumer, and competitive intelligence into clear, compelling, and data‑driven commercial narratives. These narratives must effectively influence retailers, distributors, strategic partners, internal decision bodies, and senior cross‑functional stakeholders. This position requires a blend of commercial acumen, analytical rigor, structured problem solving,



and cross‑functional leadership, operating across multiple markets to build the foundations of Alvalle’s future growth.
Responsibilities
- Market & Consumer Trend Analysis
- Conduct comprehensive market assessments across priority geographies, evaluating category dynamics, shopper behavior, consumption patterns, and emerging trends.
- Integrate multiple insight sources (retail panels, consumer/shopper research, ad‑hoc qualitative/quantitative studies, competitor intelligence, internal performance data) to generate holistic, fact‑based perspectives.
- Identify demand spaces, consumer missions, and unmet needs to inform commercial opportunity sizing and route‑to‑market considerations.
- Opportunity Identification & Prioritization
- Assess market attractiveness using structured frameworks covering category size, growth potential, competitive intensity, channel structure, regulatory cons

📌 Alvalle Business Developer (España)
🏢 PepsiCo
📍 España