Overview
At SITA, we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the integral air travel industry. We work in 95% of international airports and partner with over 2,500 transportation and government clients.
About the Role & Team
As a Senior Campaign Marketing Manager, you will translate SITA's strategic messages into organised, measurable, multi‑channel campaigns that reach the right people at the right time and move them toward a commercial conversation. This role owns the campaign system: the annual calendar, campaign briefs, channel mix, activation plan, regional alignment, and the measurement framework that connects marketing to the pipeline. You work in close partnership with the Creative Content & Storytelling manager to ensure every campaign has both a story worth telling and a plan that makes it land.
What You’ll Do
Campaign Architecture & Brief Development
- Own the design of the integrated campaign system,



including the annual calendar and end‑to‑end architecture aligned to business priorities.
- Develop and lead campaign briefs that define objectives, target audience, channel mix, content requirements, timelines, budgets, and success metrics, ensuring clarity and alignment across stakeholders.
- Act as the campaign architect, ensuring every campaign is strategically sound, commercially grounded, and executable across functions.

Account‑Based Marketing (ABM)
- Design and lead ABM programs targeting high‑value accounts with tailored precision‑led campaigns.
- Partner with commercial leadership to define priority account lists, orchestrate activation, and track engagement at account level.

Paid Media Planning & Management
- Own the global paid media approach across channels, defining the optimal channel mix per campaign.
- Manage agencies and platforms while ensuring investment is allocated to the highest‑impact audiences and moments, maximizing ROI.
- Drive continuous op

📌 Senior Manager, Integrated Marketing (España)
🏢 Sita
📍 España