Smadex is a leading mobile and CTV advertising technology company founded in Barcelona and acquired by Entravision (NYSE: EVC) in 2018. We deliver performance marketing campaigns for apps, games, and brands through our proprietary DSP, powered by advanced machine learning and real‑time optimization.
As Smadex scales its use of AI, the challenge is no longer access to tools – it is making sure those tools actually change how the team works. To own that, we are hiring an AI Enablement Lead – a hands‑on practitioner who drives AI adoption, designs and runs training programmes, and makes sure every AI investment we make translates into measurable operational change.
This is a foundational enablement role at the intersection of AI adoption, operational change, and team capability development. You will work alongside the AI R&D; & Effectiveness Lead – taking what gets built and making sure it sticks. This role has a structured growth path to leading a small team within 12–18 months.
This is a full‑time position based in Barcelona.
Key Responsibilities
- AI Adoption – From Build to Embedded Practice
- Own the end‑to‑end journey from AI build to operational practice: taking what the R&D; Lead produces and driving it into how the team actually works
- Maintain the AI adoption roadmap: what gets embedded next, what the team can realistically absorb, and where effort is being wasted
- Track adoption metrics: where AI is being used well, where uptake is below expectation, and what the blockers are – with a recommendation, not just a status update
- Own the governance framework: approved tools by workflow type, usage standards, and a lightweight exception process that teams actually use
- Training and Learning Programmes
- Design and run structured training sessions and courses that make AI adoption stick – whatever format works for the team, in collaboration with cross‑functional teams and experts
- Build learning pathways calibrated to different team profiles: not generic traini
📌 AI Enablement Lead (España)
🏢 Smadex
📍 España