Role Overview

Trade Marketing & Communication Manager, Europe. Location: Spain or France Reporting to: Product & Marketing Strategy Sr. Manager, Europe. Responsibilities

Define, coordinate and execute trade marketing and communication initiatives across Europe. Manage the annual Marketing & Communication budget, ensuring maximum ROI within the marketing plan. Ensure brand consistency and delivery across all markets, including implementation of marketing campaigns, visual merchandising, loyalty programmes and other initiatives.

Design and supervise the communication plan, including operational and digital communication actions. Coordinate the communication team by setting priorities, defining deadlines and promoting team engagement through effective leadership. Work closely with Sales leaders to design marketing programmes that increase awareness, build categories and grow demand for Hayward products.

Develop customer‑relations initiatives and coordinate Hayward’s presence at conventions, annual meetings, trade associations and seminars. Contribute to competitive intelligence by analysing competitors’ communication channels, messages and methods. Qualifications

Minimum 5 years of experience managing marketing programmes, preferably in an industrial environment and working with cross‑functional teams, external marketing agencies and vendors. Experience in the pool sector is an advantage. Bachelor’s degree in Marketing, Business,



Communications or a related field preferred. Strong computer skills, including Microsoft Office tools such as Word, Excel and PowerPoint. Fluent English mandatory; Spanish and French considered a plus. Key Skills

Trade marketing and communication planning. Customer focus and client relationship management. Marketing research and analytical skills. Cross‑functional leadership. Team leadership and project coordination. Commercial mindset and ability to work across different European markets. Candidate Profile

Creative, analytical and business‑oriented marketing professional with strong project management skills, the ability to work in a cross‑functional European environment, strategic thinking, commercial sensitivity and the capacity to transform marketing plans into actionable initiatives that support business growth. Benefits

Opportunities to take ownership of trade marketing and communication initiatives across Europe; a highly visible role with strong interaction with Sales, Product Management, communication teams, external agencies and business partners; chance to contribute to brand development, customer engagement and business growth in a dynamic international environment; a company with a recognised brand, strong market presence and a continued focus on innovation, energy efficiency and sustainability.

Pay Range: 60‑70K

📌 Trade Marketing & Com Manager (Madrid)
🏢 HAYWARD IBÉRICA SLU
📍 Madrid