Sklum Digital & AI is an agentic-native team — agentic workflows are not a productivity layer on top of traditional work, they are how the work gets done. The whole team operates to the same standard, and this role is no exception.
This principal IC role owns two disciplines as one craft: content programming for the Sklum App, and digital product go-to-market across European markets. The connecting question is the same for both: how do customers discover, engage with, and choose to come back to the Sklum App in each market we operate in?
On the content side, you own the editorial layer of the app — buying guides, room inspiration, product storytelling, sales moments, and the engagement programming that turns the app from a transactional surface into somewhere customers return to. On the GTM side, you own how the app launches and grows in each market — applying our product positioning framework to shape how the app shows up locally and what each market needs to convert.
You will report to the Director of Growth. This role ships — personally writing briefs, designing launch plans,
and walking the app yourself.
What you’re going to be doing
App content programming
Own the editorial layer of the Sklum App — what content lives there, for whom, in what cadence, and with what commercial intent. Program the engagement moments that make customers return: buying guides, room inspiration, seasonal moments, sales events. Treat content as a product capability, not a marketing channel. Build the content calendar alongside the commercial calendar and make sure the app speaks in one voice across inspiration, information, and transaction.
Own the levers that drive app downloads and bring users back — install prompts, launch campaigns, push notification strategy, content cadence, and lifecycle moments. Design the rituals, hooks, and feedback loops that make returning feel natural. Partner with the Director of Growth and loyalty program on earning moments, member-exclusive content, an
📌 Principal, App Content (España)
🏢 SKLUM
📍 España