We are looking for a CRM Marketing Operations Manager to join our team in Barcelona.
What Will You Do
The Marketing Operations Manager is the technical backbone of the CRM organization. Operating centrally across multiple game titles, this person translates campaign briefs from the embedded CRM/Lifecycle Managers into fully built, tested, and monitored email, pushnote, in‑game messaging, and SMS campaigns within the martech stack. They bring deep platform expertise, maintain quality standards across the campaign portfolio, and serve as the CRM discipline's voice in ensuring excellence in delivery. The CRM Operations Manager takes direction on what to build from the CRM/Lifecycle strategic leads but owns how it is built and whether it meets quality standards.
Campaign Building & Execution
- Build and code campaigns across multiple game titles using the in‑house CRM platform (e.g., equivalent to Braze, Iterable, etc)
- Configure audience segmentation, journey logic, A/B variants, segmentation hold‑outs, frequency caps, and send‑time optimization




- Execute campaigns at sufficient volume and speed to support the communication calendars of all assigned game teams
- Manage a campaign backlog across titles, prioritizing in collaboration with CRM/Lifecycle Managers and the Director of CRM

QA & Monitoring
- Own the quality assurance process for all campaigns prior to launch — including test sends, link verification, audience validation, and render checks
- Monitor live campaigns for delivery anomalies, suppression issues, and performance deviations
- Act as first point‑of‑contact for campaign issues — triage and resolve rapidly, escalating platform bugs with the team partners or vendors as needed
- Maintain a QA checklist and ensure it is applied consistently across all game teams

Platform Expertise & Operations
- Serve as the in‑house expert on CRM platform capabilities, data connectors, and API integrations
- Manage platform configurations, user access, template librarie

📌 CRM Marketing Operations Manager (España)
🏢 Scopely
📍 España