30 jul
|
Bizaway
|
España
About BizAway
Here at BizAway, we Deliver the Future of Travel. We are a solid international company with strong ambitions and great expertise. With a focus on sustainability , we support companies by enabling them to improve travel management through our constant evolving services and solutions, always characterized by our tech attitude and smart, innovative processes. We know success comes from people and deserves to be recognized. Proactivity and reliability, kindful collaboration, and communication are the core values of our Solution Culture.
Your role in BizAway
- Define and own BizAway’s global advertising strategy for lead generation, in close collaboration with the Global Marketing Manager.
- Define and own BizAway’s global advertising strategy for brand awareness, in close collaboration with the General Marketing Manager and the Brand Marketing Manager.
- Actively run and optimise paid campaigns together with the support of the marketing team.
- Build and manage forecasting‑based advertising plans, aligning investment with business and pipeline goals.
- Own budgeting,
forecasting, and performance tracking, working with monthly and quarterly KPIs.
- Monitor, analyse, and report on campaign performance using advanced analytics and clear performance frameworks.
- Continuously optimise campaigns to improve efficiency, lead quality, and scalability.
- Be the main owner of B2B paid channels , with a strong focus on:
- Google Ads and other search‑based platforms
- Social Ads
- Additional paid channels
- Proactively identify gaps in creative and messaging, and request new content or assets to maximise campaign performance.
- Test, validate, and scale new advertising channels and opportunities, both locally and globally.
- Work closely with content, brand, and other teams to ensure strong alignment between messaging, creatives, and performance goals.
Your basic qualifications
- Strong experience as an Advertising / Performance Marketing Manager in a SaaS and B2B env
📌 Performance Marketing Manager (España)
🏢 Bizaway
📍 España