About the Company Sunset Hospitality Group (SHG) is a leading multinational lifestyle hospitality group, with a wide portfolio encompassing Hotels & Resorts, Restaurants, Beach Clubs, Nightclubs, Fitness Centers, and more. SHG operates over 111 venues in 26 countries with a commitment to delivering authentic and diverse hospitality experiences that bring people together all around the world.

About the Role Sunset Hospitality Group is seeking an experienced VP Sales & Revenue – Hotels & Resorts to lead the commercial strategy across our growing hotel portfolio. Reporting directly to the CEO – Hotels & Resorts, this executive role will be responsible for driving revenue growth, maximizing commercial performance, and building a scalable Sales & Revenue organization to support the expansion of our portfolio from 10 to 30 properties.

Key Responsibilities Commercial Strategy & Leadership

Develop and execute the integral Sales & Revenue strategy across the Hotels & Resorts portfolio.

Build and lead a high-performing, scalable commercial organization.

Set commercial objectives, KPIs, and performance standards across all properties.

Partner closely with General Managers, Marketing, Finance, Development, and Operations to maximize business performance.

Represent the company at international trade shows, sales missions, and industry events. Sales & Distribution

Lead the commercial strategy across all revenue-generating channels, including:

Global Sales

MICE

Leisure

Corporate & Global Key Accounts

Representation Offices

Luxury Consortia

Wholesalers & Bedbanks

OTA Partnerships

Drive strategic partnerships,



negotiate commercial agreements, and optimize channel performance while protecting rate integrity and profitability.

Revenue

Management

Lead the group-wide Revenue Management strategy.

Oversee pricing, forecasting, inventory management, and segmentation.

Implement best practices and scalable commercial systems across the portfolio.

Monitor RevPAR, ADR, occupancy, and total revenue performance while ensuring consistent commercial standards. Budgeting & Performance

Own the Sales & Revenue budgeting and forecasting process.

Develop Annual Commercial Plans together with hotel leadership.

Analyze commercial performance, identify opportunities, and provide strategic recommendations to executive leadership. Requirements

Bachelor's degree in Business, Hospitality Management, or a related field (MBA is a plus).

10–12+ years of progressive leadership experience in hotel Sales, Revenue Management, or Commercial roles, ideally within luxury hospitality.

Proven experience managing multi-property or regional commercial operations.

Strong expertise across Revenue Management, Global Sales, MICE, Leisure, Key Accounts, Distribution, Consortia, Wholesalers, Bedbanks, and OTA channels.

Demonstrated success building and leading high-performing commercial teams in a fast-growing environment.

Excellent commercial acumen, leadership, negotiation, stakeholder management, and analytical skills.

Fluent in English; additional European languages (Spanish, French, or Italian) are an advantage.

Willingness to travel extensively across Europe and international markets.

📌 VP Sales & Revenue Hotels & Resorts (Barcelona)
🏢 Sunset Hospitality Group
📍 Barcelona