30 jul
|
inDrive
|
España
Impact Marketing Team Leader
Department: Impact
Employment Type: Full Time
Location: Spain
Description
This is a senior operational role within the Media, Art & Narrative Domain. You are the operational engine of the Impact Marketing Team. You are responsible for translating high-level initiative goals into actionable communications plans, coordinating the Project Management team, and ensuring world‑class execution across all marketing channels. While the Head of Domain defines the strategic vision and creative commissioning, you own the workflows, briefs, and performance of the day‑to‑day marketing machine.
Key Responsibilities
The Diplomatic Bridge & Brief Quality:
- Bridge to Initiatives: Act as the primary bridge between Initiative Leads (Aurora, Alternativa, inVision U, etc.) and the Initiative Marketing Team.
- Briefs: Extract subject‑matter insights from initiatives and translate them into crystal‑clear, actionable creative briefs.
- Lead 360‑degree campaign planning: Ensure every initiative has a living 6–12 month multi‑channel communications plan.
Orchestrate how a single brief comes to life across the entire distribution ecosystem (digital performance, organic social, PR, physical activations, and the inDrive Ad Network).
Initiative Marketing Team Coordination & Leadership:
- Directly manage and balance the workload of the team.
- Own quarterly scoping and prioritization (rack‑and‑stack) to protect team bandwidth and ensure SLA delivery.
- Ensure clear separation between creative direction and production traffic; enable smooth trafficking of design work to the Art Director and creative team without bottlenecks.
Performance, Process & Budget:
- Act as the central point for KPI tracking, reporting, and budget transparency across all impact projects.
- Systematize marketing processes (including JIRA adoption, AI‑native workflows, and playbook creation).
- Oversee performance metrics across the Distribution tier (paid media, Ad Network pipeline, localization
📌 Impact Marketing Team Leader (España)
🏢 inDrive
📍 España