Overview
Senior Marketing Data Analyst position at Social Point in Barcelona, Spain. Full-time on-site role with opportunities for career growth. We are Socialpoint, a world-renowned mobile game studio, part of the Zynga & Take-Two Interactive family.
Responsibilities
- Project Ownership & Decomposition: Participate in planning, requirements gathering, and delivery of large, multi-phased growth and marketing analysis projects with minimal guidance. Break down complex business problems into structured, actionable analysis plans.
- Strategic UA Partnership: Partner with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose trend changes, and provide insights to optimize multi-million dollar budget allocations.
- Performance Measurement & Frameworks: Analyze user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (attribution models, incrementality testing).
- Data Presentation & Storytelling:



Visualize and communicate analytical findings to senior stakeholders and cross-functional peers, translating data into actionable recommendations.
- Team Efficiency & Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Support internal learning to level up commercial domain knowledge and adoption of new tools and methodologies.
- Data Quality Assurance: Maintain high data integrity with data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable.

Qualifications
- Proven Track Record: 3+ years in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role driving measurable business growth, ideally in mobile gaming, F2P, or mobile B2C sectors.
- Data Storytelling & Impactful Communication: Ability to translate complex metrics into clear narratives for non-technical stakeholders and senior leadership.
- Advanced Marketing Metrics & Ecosystem: Deep under

📌 Senior Data Analyst at Social Point (España)
🏢 Social Point
📍 España