WE CREATE MORE SALES
is not just our claim, but our passion.
Every day, more than 300 employees from the areas of consulting, online marketing, IT and telesales work to create 360° communication for customers that successfully combines sales and marketing.
Become part of this unbeatable team and celebrate national and international sales successes with us and our customers such as SAP, IBM, and Telekom.
To strengthen our team which is located at the SAP hub on the seaside of Barcelona, we are looking for a
Regional Reference Lead(m/f/d).
The Customer Reference Team engages SAP customers to share their experiences and inspire others.
As SAP shifts to the cloud, the team adapts its approach to scale customer references across the entire lifecycle.
What you can look forward to
Opportunities for personal and professional growth
Prime location, with a park and the ocean just moments away
A creative, dynamic work environment that fosters innovation
Charming restaurants nearby, perfect for relaxing breaks
An inclusive, friendly team that makes you feel welcome
What your future business day could look like
The Regional ReferenceLead owns the EMEA reference strategy and serves as the
primary point of contact for regional stakeholders .
They develop targeted customer content, support reference recruitment based on regional priorities, and ensure impactful customer engagement at key events.
Guide and support customer reference recruitment
efforts in coordination with internal teams, based on strategic regional priorities and requirements.
Develop compelling customer content
aligned with growth priorities.
Amplify and activate customer content
across SAP's global and regional channels – including IDPs (Integrated Demand Programs), SAP.com, social media, events, executive communications, and external PR.
Recruit customer speakers
for key SAP events, analyst engagements, and media opportunities.




Maintain and evolve the
regional reference plan , including visibility into current coverage by segment, industry, and solution sub-area.
Collaborate with the
global HCM solution lead
to stay aligned on global priorities from SAP SuccessFactors stakeholders (i.e., product marketing, communications, and analyst relations).
Track and share reference metrics, coverage, and activities with regional stakeholders to ensure alignment and transparency.
Your profile
Proven experience in
B2B communications, customer marketing, or storytelling
– ideally within the tech or SaaS industry.
Strong written and verbal communication skills , with the ability to shape clear, compelling narratives tailored to business audiences.
Experience working with customers and stakeholders to uncover insights and create impactful reference content or speaker moments.
Strong stakeholder management skills
– comfortable navigating across marketing, sales, communications, and executive teams.
Experience supporting analyst and/or media engagements and recruiting customer speakers for high-visibility opportunities is a strong plus.
Ability to analyze gaps and align reference strategies to business needs.
Proven success operating in a general, virtual, cross-functional
environment.
Excellent verbal and written communication skills in
English (C1)
How to apply?
Our recruiting team looks forward to receiving your application (resume / CV is sufficient) via our online form.
A cover letter is not required.
Equal opportunities for all:
We welcome applications from people who are as diverse as we are - regardless of age, disability, ethnic origin and nationality, gender, religion, sexual orientation or social background.
If you have further questions regarding this role, feel free to contact our Recruiting-Team via ******
We are looking forward to meeting you!
ALEX & GROSS GmbH
Carrer de Josep Pla 2
Building 3, 1 – B
***** Barcelona
Spain
#J-*****-Ljbffr

📌 Regional Reference Lead (M/F/D) (Madrid)
🏢 Alex & Gross
📍 Madrid