Description
The Marketing IT & AI Application Manager is responsible for the Marketing application portfolio at Duracell – the core MarTech stack (DAM – Aprimo, PIM – Salsify, Duracell and Procell websites, and any legacy solution still in place) as well as the rapidly expanding set of AI tools and platforms that support Global Marketing.
Reporting into Marketing IT, the role partners with Integral Marketing to turn the Marketing AI strategy into reality across the end-to-end workflow (Discovery → Strategy → Creative → Production → Adaptation → Activation → Measurement) and the supporting infrastructure (Marketing Brain, Work Management, automated adaptation, brand-governance / QA tooling, GEO and LLM visibility).
The center of gravity is hands-on delivery: prioritizing initiatives, getting projects done, exploring new AI capabilities, and keeping the day-to-day solutions running – in close partnership with Marketing, the AI Team, IT Architecture, IT Security, vendors and agencies.

Responsibilities
As a Marketing IT & AI Application Manager,



your essential duties and responsibilities include:
- Drive delivery of the Marketing AI roadmap – Marketing Brain, Workflow Management, Video Adaptation, GEO / LLM visibility, AI brand QA, AI Bunny tools – from kick-off to production, owning timelines, dependencies and decisions.
- Manage and evolve the core Marketing application portfolio (Aprimo DAM, Salsify PIM, Duracell and Procell websites, legacy solutions) – finishing some deployments, keeping them stable, integrated and ready for new AI use cases.
- Explore and evaluate emerging AI capabilities and vendors (LLMs, agents, adaptation platforms, AI pre-testing, LLM monitoring such as Profound, Azoma, Jellyfish, Evertune) through pilots and POCs; recommend what to scale, park or stop.
- Partner with the AI Team to stand up the Marketing Brain: metadata standards, tagging, and integration of trackers, MMM, retailer insights and campaign reports so brand knowledge is AI-readab

📌 IT Marketing (Barcelona)
🏢 Duracell
📍 Barcelona